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Used incentives for BMW dealers

Tracking down a used BMW is set to get even easier, thanks to a new initiative from the firm

09th April 2007

It is offering its dealers cash incentives to boost the sales of pre-owned vehicles, and that can only be good news for customers. By paying a bonus on each second-hand car a franchise sells, the company is hoping to increase the number of old models shifted via the network.

The amount a dealer receives depends on the car’s age – the bonus on vehicles more than two years old is double that for newer models.

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