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VW Phaeton sets sights on S-Class

Revamped luxury saloon set to make Beijing debut

VW Phaeton

22nd April 2010

A newly revised rival for the S-Class? Now that’s Phaeton talk! Despite lacklustre sales of the first-generation car, VW has unveiled a facelifted version of its luxury flagship ahead of its debut at the Beijing Motor Show.

Featuring air-suspension and four-wheel drive as standard, the newcomer is aimed squarely at the top end of the market. That takes it dangerously close to Audi A8 territory – a car also built by the VW Group. And just like the A8, the Phaeton will be offered with a standard or extended wheelbase – the latter pushing out the car’s length from 5.06 metres to 5.18m.

For effortless cruising, a range of engines with either six, eight or 12 cylinders is available, including one diesel and three petrol options. The best seller in the UK will be the 237bhp 3.0-litre V6 TDI. The common-rail direct-injection unit is capable of sending the Phaeton from 0-62mph
in 8.6 seconds, but still returns 33mpg.

Petrol fans can choose between a 276bhp 3.6-litre V6, a 330bhp 4.2 V8 or a full-blown 444bhp 6.0 W12. The latter is the same engine fitted to the outgoing Phaeton, not the recently announced 6.3-litre W12 offered on the Audi A8.

In keeping with the model’s understated character, the styling changes are predictably low key. A new front end has pulled the VW flagship into line with the rest of the brand’s portfolio. But unlike VW’s other new models, the Phaeton’s more upright grille is finished in chrome instead of shiny black. The standard bi-xenon headlights and rear light clusters now feature LED lights.

With such a sombre exterior, it’s the luxurious cabin that’s designed to get customers excited. There’s four-zone climate control, while the 18-way electric seats should ensure anybody can get comfortable. Buyers can choose between a three-seater rear bench or two separate electric rear seats and a virtually limitless range of wood, leather and Alcantara trim.

Cutting-edge equipment includes an eight-inch touchscreen sat-nav, which can download satellite images from Google maps and overlay your selected route. A front-mounted camera can recognise road signs and flash them to the driver, plus there’s a self-dipping Dynamic Light Assist system which keeps the headlights on full beam, and masks part of the light if it senses oncoming traffic. Expect the entry-level petrol V6 to start from around £50,000 when it goes on sale at the end of the year.

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8 Comments

A Big Jetta with a Wooden Dash

Why would anyone want one of these?

Buy a Skoda Superb and have £30K change.

By IronChicken on 22 April, 2010, 9:06am

Nothing special!

Having owed a volkswagen in the past I am an admirer of their cars. But this is bland to say the least! Needs a serious re-think. 1/10

By bigbazza on 22 April, 2010, 11:03am

What else do you buy

OK so here's the scenario. You need a premium class car to chauffeur your clients but you're sensitive to what could be interpreted as pompous and obnoxious in these financially stricken times. What you want is a high-level of quality in a brand that makes your customers think you are careful with your money meaning you'll be careful with theirs.

What else do you buy but an understated Audi A8 in the form of a VW. Mercedes, BMW and AUDI, Jaguar are all 'look at me cars' Does Volvo and SAAB have the same cache? Many would argue no. For the price is the now 5m long SAAB 9-5 a worthy adversary for those who want a low-key premium class vehicle? Looks as if VW have finally achieved what they set out to do all those years ago with the Phaeton, in making VW a premium Brand that leaves very minimal choice when it come to price and design.

What would you buy instead that would give you the same room in the same price bracket?

By W00DZ on 22 April, 2010, 12:18pm

This one will flop as well.

at least here in the US these cars did not sell well. Who would pay ,000 for a VW? Besides, I'd expect the owner of one of these will soon be contending with faulty window regulators and a whole slew of electrical problems since that's what VW seems to do fairly well.

By setharp4 on 22 April, 2010, 3:33pm

Why?

I just cannot see why anyone would like a VW at this end of the market. Brand plays a big part and this mid sector brand does not cut the mustard in this very high end sector. The quality i am sure cannot be questioned as this is a carbon copy of the Audi A8, but £50k VW which depreciates faster than a Lada. You can pick up almost new car with massive savings. I have seen a bad case where a 3 year old model sold less than £18K!!

By f1moh on 25 April, 2010, 9:18pm

Waste of time!

a

By shimon340 on 27 April, 2010, 1:18pm

Waste of time!

The VW Phaeton is a complete waste of time in this segment. VW’s Audi group already competes in this segment and Audi has a near-premium image and is edging closer to BMW and Mercedes after 10 years of trying to raise its profile.

Why would one want a VW in this premium and luxury segment? VW! It’s laughable! It has the brand image of a wet flannel in this sort of segment and is a laughable attempt to try and compete here. This car will be a total flop and have terrible residual values. Sure, it’s a big VW saloon but that’s it. A big saloon. It has no prestige image so “a challenger to the S-class”?? Please! VW needs to stick to volume mainstream models and might want to actually invest in making their cars reliable (which VWs are not) rather than waste money developing the Phaeton.

By shimon340 on 27 April, 2010, 1:19pm

Electrics

Picking up on setharp4's comment; VW /VAG electrics are absolutely terrible! CAN issues, electrical problems.....

By shimon340 on 27 April, 2010, 1:23pm

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