SEAT has given its baby Mii a dose of attitude. Pictures and details of a sporty FR version have been released ahead of the car's public debut at this week’s Worthersee tuning event in Austria.
This FR-badged version is mechanically identical to the standard Mii, but adds an array of styling tweaks inside and out. And this concept car could pave the way for a production car.
Finished in Tornado red with black trim on the wheel arches, boot and side sills, the show car also gets red accents on the 16-inch wheels. Inside the red and black theme continues with sports seats and a prominant FR logo on the dash.
Producting marketing boss Ulf Eberhardt explained the concept: “The Mii is a [VW] group product so it does not have 100 per cent SEAT DNA. This is one way of giving it that DNA.
“We will do FR, but not Cupra. It will be sporty, not all-out powerful. We have the technology and the power at our disposal within the group to do more – but that would mean adding a 3,000 Euro package on to a 10,000 Euro car.
Eberhardt is also keen to sustain interest in the Mii by regularly creating new editions, with one a year planned. The first is pencilled in for mid-2013.
Eberhardt also has very clear ideas about how the rest of the line-up should take shape. “SEATs look good, but they need to look more like each other. If they all look different, you get lost in the market, which is a problem for a smaller brand like ours,” he added.