The ad opens on what appears to be an ordinary Golf in an otherwise empty car park; the soundtrack is the mournful music typically played by radio DJs while reading listeners’ confessional E-mails. The camera pans to show a garish flame motif painted on the car. A succession of modified Golfs is then shown. The final model – which features an enormous bonnet vent – sits on a driveway in the rain, and two raindrops drip from its headlights like tears. “Some things are best left alone,” the caption reads.
“There’s a huge truth here – the Golf is best left alone. It is a classic, iconic-looking car, but boy racers have always messed it up. The ad is funny in its sadness rather than sad in itself.”
For an alternative review of the latest Volkswagen Golf Hatchback visit our sister site carbuyer.co.uk
