Skip advert
Advertisement

Audi VW up! rival coming

Exclusive images show look of posh new Audi A0. City car based on VW up! could be on sale in 2015

Audi is working on its own version of the Volkswagen up!, Auto Express has learned. Our exclusive images show how the car might look, and it could arrive as soon as 2015.

Audi CEO Rupert Stadler has said he wants such a model by the second half of the decade. And should the new entry-level car get the green light, it would share most of its tech with the up!, SEAT Mii and Skoda Citigo, while adding a distinctive look and a more premium interior.

Advertisement - Article continues below

Audi news and reviews

At present, the VW, SEAT and Skoda use the VW Group’s New Small Family (NSF) platform, and all are built at VW’s plant in Bratislava, Slovakia. The new Audi – which would sit below the A1 in the range and could be badged A0 – would sit on the same platform and be assembled on the same line.

However, to ensure the car could command a price premium over the up! – it’d be expected to start at £11,500 – it’ll get a look all of its own. This will include hi-tech headlamps and LED tail-lights, Audi’s trademark trapezoidal grille and a range of alloy wheel options.

There’d be an upmarket makeover inside, too, with a better-integrated infotainment system, leather trim and improved plastics to justify a higher price than the up!, which starts at £8,185.

Volkswagen up! review

The Audi would come with the 109bhp 1.0-litre TSI petrol engine that was used in the up! GT concept, rather than the 59bhp or 74bhp engines in the current cars.

And it would also give the aborted up! GT a chance to come to market – albeit not as a VW. The concept was a pet project of then VW R&D boss, Dr Ulrich Hackenberg, who’s since moved to Audi to replace previous tech chief Wolfgang Durheimer.

In addition, the baby Audi is set to be offered with an all-electric drivetrain taken from the e-up! (hence the lack of tailpipes in our illustrations).

It could even get the VW XL1 diesel-electric hybrid set-up. As well as the new city car, Stadler is keen to add a small MPV and two new crossovers to the Audi line-up in the coming two years (see panel, right). This forms part of his bid to increase the brand’s global sales from 1,455,100 models in 2012 to two million units by 2018.

Volkswagen XL1 review

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Audi Q9 set for flagship role with V8 power
Audi Q9 - front 3/4

New Audi Q9 set for flagship role with V8 power

Audi is set to enter the super-sized SUV market with the new Q9
News
17 Mar 2026
Best Audi leasing deals
Audi A6 Avant Launch Edition - front action

Best Audi leasing deals

The best Audi leasing deals available right now
Best cars & vans
26 Feb 2026
New Audi Concept C review: a true EV successor to the TT and R8
Audi Concept C - front tracking

New Audi Concept C review: a true EV successor to the TT and R8

The Audi Concept C wowed at the Munich Motor Show - will it do the same on the road?
Road tests
22 Jan 2026
Iconic cars of the 1990s: the decade’s greatest high performance heroes together at last
90s heritage icons - header image

Iconic cars of the 1990s: the decade’s greatest high performance heroes together at last

The nineties saw some big changes culturally, but also plenty of star cars. We brought together some of the decade’s icons
Car group tests
20 Dec 2025

Most Popular

New speed cameras without flash or road markings arrive to catch more motorists
Speeding camera

New speed cameras without flash or road markings arrive to catch more motorists

The new type of radar-based speed cameras are currently being trialled in London
News
19 Mar 2026
Stansted Airport blames new £28 drop-off fee for drivers on ‘sustainability’
airport parking

Stansted Airport blames new £28 drop-off fee for drivers on ‘sustainability’

The price of a 15-minute drop off now costs £10, while a 30-minute stop incurs a £28 charge
News
20 Mar 2026
10 coolest SUVs coming soon: new models aim to take the 4x4 market by storm
Coolest SUVs coming soon - March 2026 header image

10 coolest SUVs coming soon: new models aim to take the 4x4 market by storm

These are fresh SUVs we can’t wait to arrive, from Skoda’s butch baby electric SUV to McLaren’s loftiest creation ever
Best cars & vans
20 Mar 2026

Find a car with the experts