Skip advert
Advertisement

Audi VW up! rival coming

Exclusive images show look of posh new Audi A0. City car based on VW up! could be on sale in 2015

Audi is working on its own version of the Volkswagen up!, Auto Express has learned. Our exclusive images show how the car might look, and it could arrive as soon as 2015.

Audi CEO Rupert Stadler has said he wants such a model by the second half of the decade. And should the new entry-level car get the green light, it would share most of its tech with the up!, SEAT Mii and Skoda Citigo, while adding a distinctive look and a more premium interior.

Advertisement - Article continues below

• Audi news and reviews

At present, the VW, SEAT and Skoda use the VW Group’s New Small Family (NSF) platform, and all are built at VW’s plant in Bratislava, Slovakia. The new Audi – which would sit below the A1 in the range and could be badged A0 – would sit on the same platform and be assembled on the same line.

However, to ensure the car could command a price premium over the up! – it’d be expected to start at £11,500 – it’ll get a look all of its own. This will include hi-tech headlamps and LED tail-lights, Audi’s trademark trapezoidal grille and a range of alloy wheel options.

There’d be an upmarket makeover inside, too, with a better-integrated infotainment system, leather trim and improved plastics to justify a higher price than the up!, which starts at £8,185.

• Volkswagen up! review

The Audi would come with the 109bhp 1.0-litre TSI petrol engine that was used in the up! GT concept, rather than the 59bhp or 74bhp engines in the current cars.

And it would also give the aborted up! GT a chance to come to market – albeit not as a VW. The concept was a pet project of then VW R&D boss, Dr Ulrich Hackenberg, who’s since moved to Audi to replace previous tech chief Wolfgang Durheimer.

In addition, the baby Audi is set to be offered with an all-electric drivetrain taken from the e-up! (hence the lack of tailpipes in our illustrations).

It could even get the VW XL1 diesel-electric hybrid set-up. As well as the new city car, Stadler is keen to add a small MPV and two new crossovers to the Audi line-up in the coming two years (see panel, right). This forms part of his bid to increase the brand’s global sales from 1,455,100 models in 2012 to two million units by 2018.

• Volkswagen XL1 review

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Audi Nuvolari review: stunning £500k supercar makes the R8 seem slow
Audi Nuvolari - front tracking

New Audi Nuvolari review: stunning £500k supercar makes the R8 seem slow

It definitely isn't cheap, but the Nuvolari is a very special supercar
Road tests
15 Sep 2026
Used Audi Quattro (Mk1, 1980-1991) buyer’s guide: an iconic and historic coupe
Audi Quattro - front cornering

Used Audi Quattro (Mk1, 1980-1991) buyer’s guide: an iconic and historic coupe

The Quattro rocked the world in 1980 when it proved that four-wheel wasn’t just for mud-plugging. It’s still great, but choose carefully
Used car tests
30 Aug 2026
New Audi Q9 on sale with UK prices and specs revealed
Ellis Hyde with the Audi Q9

New Audi Q9 on sale with UK prices and specs revealed

Audi wanted its new luxury flagship to make a statement wherever it goes, and that it will
News
26 Aug 2026
Rivian help to bring big change for future VW, Audi and Porsche EVs
Porsche Taycan - front cornering

Rivian help to bring big change for future VW, Audi and Porsche EVs

The boss of US firm Rivian tells us how his company is working with the VW Group to deliver a new generation of advanced electric cars
News
21 Aug 2026

Most Popular

New BMW iX3 40 M Sport 2026 review: entry-level SUV isn't a compromise
New BMW iX3 40 M Sport - front tracking

New BMW iX3 40 M Sport 2026 review: entry-level SUV isn't a compromise

Practical, efficient and much cheaper than the xDrive50, we think the base-level BMW iX3 40 is the pick-of-the-range.
Road tests
24 Sep 2026
Fancy a cheap used EV? The data says you'd better be quick
Opinion - cheap used EVs

Fancy a cheap used EV? The data says you'd better be quick

A used EV has never had more appeal as the cost of petrol and diesel heads for £2 per litre, says our news editor. But prices are rising, so you’ll ne…
Opinion
24 Sep 2026
New Bentley Torcal revealed: brand's first EV is its most powerful car ever
Bentley Torcal - front action

New Bentley Torcal revealed: brand's first EV is its most powerful car ever

Meet the Torcal SUV, the first all-electric Bentley, claimed to ride like a limo and corner like a coupe
News
24 Sep 2026

Find a car with the experts