BMW i3 waiting list five months... for a test drive

4 Dec, 2013 9:11am Steve Fowler

Groundbreaking EV in such high demand, BMW struggling to keep up with demand for demonstrations

The BMW i3 electric car is in huge demand with over 10,000 orders already taken around the world. But the demand from potential customers wanting test drives is even bigger, with over 100,000 registered for i3 test drives.

BMW i3

 
Speaking to Auto Express, BMW Board Member for Sales and Marketing, Ian Robertson, said: “We have waiting lists into months for test drives. These cars need to be charged between each test, which takes some time. Dealers are working hard to satisfy the demand.”
 
In the UK there are 6,500 on the i3 test drive waiting list, with 1,500 of those having an appointment confirmed. Since the i3’s launch on November 16, nearly 1000 people have taken test drives at the rate of around 300 per week across the 47 BMW dealers selling i3s. At that rate it could be five months before someone putting their name down today will get to drive the car.
 
BMW is hoping to get more people through the test drives as soon as possible, but then they’ll have to wait at least six months before they can take delivery of an i3. A BMW spokesperson told us: “Order the range extender version today and delivery could be in June next year. It’ll be a little bit longer for a full EV with delivery probably next October.”
 
Ian Robertson provided more bad news for anyone hoping to buy BMW’s new £100,000 i8 electric supercar – the wait will stretch into 2015.  The lightweight model uses a combination of a 1.5-litre petrol engine and electric motors to get from 0-62mph in just 4.4 seconds, yet return average economy figures of 113mpg and CO2 output of just 59g/km. But Robertson said, “We have advanced i8 orders for the whole of 2014 production.”

Disqus - noscript

No accounting for "taste" (or absence thereof)

Another Car mag did a survey amongst car dealers to see how dealers could get them a test drive - BMW failed really badly (it was a 320 in BMWs example) , it included the mass market brands - me thinks BMW is run by Arthur Daleys in Hugo Boss suits rather than a sheepskin who don't have to try to hard to sell every car so sod customer care!

Wowee - the much anticipated BMW electric. Let's hope it's worth the wait ey?

not a fan of the design - what does everyone think?

I hope you UK people do not become like Californians (where the Prius has become known as the "Pious") and thus need to flaunt your green credentials by driving something out of "wacky racers"

They say a fool and his money are soon parted, apparently it now takes 5 months

Well Euro NCap dont think much of it..

I would raise the question : Are the advanced orders from paying customers or dealers putting in their orders to beat the "rush".

This news beggars belief in view of all the negativity expressed on this forum towards this rather ground-breaking car.

I saw one on the road, it's a nice, modern looking little car and it's a BMW. Everyone who disagrees with me is a muppet lol. 10k orders, 100k registered for test drives, 5 month waiting list etc, the numbers don't lie!

There would be those who would say that this is the result of the German motor industry's formidable propaganda machine. I wouldn't know, any more than all the others who write here. I have no personal experience of the machine to base an opinion on. IMHO it seems appallingly styled but both BMW and its MINI subsidiary are at rock bottom in this respect at present. It's bad enough for VW group blandness to appeal. I never thought I would ever be saying that!
Two things are beyond doubt. Firstly it is extraordinarily expensive. Secondly it doesn't meet the highest current vehicle safety standards despite its price. Not good.

Auto Express 1,336
For more breaking car news and reviews, subscribe to Auto Express - available as a weekly magazine and on your iPad. We'll give you 6 issues for £1 and a free gift!

Sponsored Links