The Eterniti Artemis has been unveiled in production-ready form at the opening of the company's first showroom in Park Royal, northwest London.
The new £250,000 super-SUV - which is based on the Porsche Cayenne - was first shown at the Frankfurt Motor Show in 2011. Back then it was badged Hemera and was nothing more than a shell, designed to drum up interest in the brand.
This latest version is said to be 85-per cent ready, with only a few improvements in interior quality and personalisation still to come. It features a full hand-stitched leather interior, lambs wool carpets and a starlight roof lining, while on the outside, there's a wide bodykit, carbon-fibre mirrors and huge 23-inch alloy wheels.
It's powered by a tuned version of the Cayenne’s twin-turbo V8, which produces more than 600bhp and 750Nm of torque. This gives it a 0-60mph time of 4.5 seconds and a top speed of 180mph.
The development team was headed up by former Formula One driver Johnny Herbert, while the exterior design and engineering is the work of Alastair Macqueen – the man responsible for the Jaguar XJ220 – and the interior was designed by ex-Jaguar Land Rover's Alan Mobberley.
Eterniti claims it will offer limitless scope for personalisation, with Mobberley saying: “Our cars are distinguished by their hand-built nature. If our customers require anything else – and it’s feasible – we’ll develop it.”
The final tweaks are expected to be done by the time the brand makes its debut in Asia early next year, where it expects the majority of its sales to come from.
Eterniti says that the Artemis is the first of a number of new models for the British brand. Although there are currently no plans to build a car from scratch, a smaller SUV - possibly based on the Audi Q5 - is expected and a lightweight supercar could also be on the cards.