Nobody can afford to stand still in the hugely competitive family car market. Just ask Toyota. A raft of new arrivals has raised the bar in the sector, and with such formidable opposition, the trusty Avensis has plummeted down the pecking order.
Bosses are hoping to redress the balance with the latest model. Both four-door saloon and five-door Tourer versions will be available from launch, and the practical load-lugger has most to gain in the less crowded estate end of the market. The model we test here has an economical 2.2-litre D-4D diesel engine to go with its user-friendly bodystyle. Flagship T-Spirit trim also brings luxuries such as a panoramic glass roof, dual-zone climate control and leather. Competition comes from another Japanese car with premium aspirations. The latest Honda Accord Tourer has sacrificed some of its predecessor’s practicality in the name of style. But in EX trim it’s generously kitted out, and the excellent 2.2-litre i-DTEC engine is one of Auto Express’s favourite diesels.
These cars look evenly matched on paper. But can the Avensis make home advantage count on the roads around Toyota’s Burnaston plant in Derbyshire, where the first models have recently rolled off the production line?
The old Avensis was famously advertised as the car that could silence any critic. But in reality, it was so bland few could think of anything to say about it. Amazingly, the new version comes perilously close to falling into the same trap.
Nevertheless, it runs the Accord Tourer close in this contest, as the Honda’s new-found style has come at the expense of versatility. The problem is, although the roomier Avensis does everything you would expect from a Toyota, it really offers nothing more.
While the Accord is slightly smaller, it’s way ahead for styling and driving dynamics. Generous kit combines with stronger predicted resale values to make it a more attractive ownership proposition than its rival.
The Avensis is a capable all-rounder and still a safe bet, but that alone isn’t enough to win. So the search for a characterful Toyota continues!