After nearly two decades away, Lancia is back in the UK. Well, sort of. Look past the Chrysler badges on the new Delta family hatchback and Ypsilon supermini and you’ll find cars that are 100 per cent Italian.
In an effort to revive Chrysler’s fortunes with British buyers, parent company Fiat has rebadged two of its most popular Lancia models and launched them over here.
The duo have plenty to offer customers, with unrivalled luxury, strong value and hi-tech engineering. Leading the charge is the Ypsilon. Previous versions of the supermini are a familiar sight in Italy, and have built up a reputation for providing big car luxury in a small package. The bold newcomer promises upmarket appeal and plenty of hi-tech extras, but it faces an established rival here. The Volkswagen Polo trades on its upmarket appeal and refinement.
Next up, it’s the turn of the Delta, with its distinctive looks and an enormous interior. This puts it in direct competition with the recently revised SEAT Leon. With equally rakish looks and a reputation for driving fun, it represents a stern test. So, the big question is whether this welcome injection of Latin flair will finally establish Chrysler as a force to be reckoned with in the UK?
The ugly sisters.
How to take two "pig ugly Italian cars" (four words i thought i'd never use) and make them even more ugly.
Congratulations Chrysler!
By toycollector on 20 October, 2011, 6:33pm