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The Koreans may have improved things dramatically in recent years however there 'not there' yet in my opinion - I would still regard them as white goods. They are not cars I would ever really aspire too, whereas there are cars from European or Japanese manufacturers that I would aspire too. I respect the likes of Samsung also but for me, Sony are the people to beat!!!
Samsung supply Sony & iphones with many parts LCD's,IC's ect..
Sold my Jap car due to poor quality,corrosion on wheels and repeated wheel bearing failure (Mazda 2) and bought the new Rio which equals it in all departments bar steering feel and beats it in many others warranty,finish,equipment,comfort,safety.
You sound like a badge snob,try a test drive in a new Kia.
Beware.
I no longer look upon the Korean brands as cheap and low quality.
From Samsung to Hyundai, the European makers should pay very close attention to them, or else!
By toycollector on 1 November, 2011, 8:23am