Dacia reaches 10,000 sales

Dacia Duster front cornering
3 Oct, 2013 4:02pm Jonathan Burn

Dacia has sold its 10,000th car in the UK only ten months after its official launch

Dacia hasn’t even been selling cars in the UK for a year yet, but already the Romanian manufacturer has managed to deliver 10,000 cars, with orders for a further 1,500 models already taken.

During the ten months of sales, the most popular model has proved to be the Duster crossover with just shy of 5,600 finding homes. The Sandero range isn’t too far behind, with sales of 5,400, of which 980 of them are the jacked-up Stepway model, only introduced to the range in June. 

Sales are set to further increase with the addition of Dacia’s latest model to the range, the Logan MCV. Sticking to Dacia’s budget ethos, the Logan is Britain’s cheapest estate car priced at £6,995.

The owner of the landmark 10,000th car, Elma Marshall, has taken delivery of a top-spec Dacia Duster Ambiance 4x4 on Scotland’s east coast. “I’d read a lot of things about Dacia on the internet before I went to Ness in Perth, and the fact that Duster was the Scottish Car of the Year also hadn’t escaped my notice,” said Ms Marshall. “As soon as I sat in it, I loved it. It was comfy and the chunky styling really reassured me that I'd be safe in the snowiest weather.”

Ken Ramirez, Managing Director, Renault UK & Ireland, added, “I’m over the moon that Elma, as well as over 10,000 other Dacia owners, have recognised the ‘shockingly affordable’ value-for-money of Duster and Sandero in terms of space, practicality and equipment, so far this year.”