Dacia sets sales record thanks to Britain's cheapest car

17 Jan, 2014 5:17pm Jonathan Burn

Budget brand Dacia managed 17,146 sales in its first 12 months, a record for a new UK car brand launch

Dacia is celebrating its 1st year of sales in the UK and has been recognised as the most successful UK car brand launch ever - thanks in part to producing Britain's cheapest new car, the Dacia Sandero.

Owned by parent company Renault, the budget brand launched last January with the Dacia Duster 4x4 and Sandero supermini and has since sold more than 17,000 models from across the range – more than established brands such as Chevrolet, Jaguar, Mitsubishi and Lexus managed in the same period.

Dacia Sandero review

Dacia’s ethos is simple - to provide ‘shockingly affordable’ motoring and the results struck a chord with the Great British public. Within eight weeks of the Duster and Sandero arriving in showrooms, Dacia had already notched up over 5,000 orders.

In April and May later that year, Dacia then announced further additions to the range in the shape of the load-lugging Logan MCV (Maximum Capacity Vehicle) and the Sandero Stepway Crossover.

By far the most popular model in the Dacia range was the Duster SUV. Priced from £8,995, a total of 7,830 found homes in 2013 and the Sandero finished in second with 5,025 sales. Click through to the gallery above to see all the models Dacia has offered since its launch.