UK-made Honda car adverts win industry awards

14 Jan, 2014 4:41pm Sam Naylor

Two of Honda's UK-created adverts have won awards in the industry’s ad Oscars

A pair of Honda car adverts will take home wins in the Automobile Advertising of the Year Awards, an industry award ceremony held at the Detroit Motor Show.

See our favourite car adverts

Both of the adverts were created by London-based advertising agencies. The Honda "Hands" ad was made by Wieden+Kennedy, while the Honda "Illusions" ad was created by McGarryBowen.

The "Hands" ad won top prize in the Broadcast TV category, which was chosen by a panel of judges, comprised of ad agency executives and journalists.

The "Illusions" ad was the Public Choice Winner - it was voted for on the website of The One Club, an organisation that promotes excellence in advertising and design.

See the Honda "Hands" ad:

See the Honda "Illusions" ad:

You can see the rest of the winners on The One Club's website, or to see more great car adverts you can read our list of the best car adverts (from the funny to the downright weird).

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Both the adverts are simple yet impressively innovative. The "hands" advert highlights the human urge for innovation and the CRV advert presents so many optical illusions that it seems to have been arranged by Dynamo and David Blaine.

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