Schreyer named Hyundai, Kia design president

Hyundai ix35
13 Jan, 2013 12:01am Tom Phillips

Peter Schreyer appointed Global President of Design for Hyundai and Kia

Hyundai and Kia have announced the appointment of Peter Schreyer as Global President of Design Centres for both South Korean manufacturers. The news follows Kia’s announcement that Schreyer was to become its first non-Korean president.

In his new role, Schreyer will oversee both Hyundai and Kia’s design centres around the world, as well as the future direction of both firm's long-term design languages. This will ensure that both brands share design resources more efficiently, yet maintain the differentiation between the models of each respective firm.

Talking about the appointment, Woong-Chul Yang, Vice Chairman of Hyundai Motor Group’s Research and Design Centre in Korea said: “Design is not just the most visible aspect of the car, but it’s an area customers have a strong emotional connection to.”

Schreyer’s appointment is part of a new strategy aimed at bolstering Hyundai-Kia's position as one of the world's biggest carmakers. In a speech delivered on January 2 by Mong-Koo Chung, Chairman and CEO of Hyundai Motor Group, Chung confirmed Hyundai's new mantra of ‘Brand Innovation based on Quality.’

At present, Hyundai and Kia have their own design philosophies, ‘Fluidic Sculpture’ and ‘The simplicity of the straight line’, respectively.

Hyundai introduced its curvaceous design philosophy, ‘Fluidic Sculpture’, with the Sonata in 2009, while Kia’s design language, called ‘The simplicity of the straight line’, arrived in 2006.

The latter was led by Schreyer, and comes full circle this year with the arrival of the new Kia Carens MPV – the last car in Kia’s line-up to receive the current Kia family look.

Disqus - noscript

Peter Schreyer proves that one company's loss is another company's gain. Since turning his back on the Volkswagen Group he has helped Kia / Hyundai to move towards a distinct eye-catching design identity.

Six years in his charge and the Korean marques are running out of capacity to meet the increasing global demand. A modest growth in 2013 should see the Korean marques pass the 7 million cars a year mark.

I think Hyundai Kia have already surpassed that mark last year with a sales total of 7.12 million units.
I agree it's an enviable position to be in not having enough capacity to meet demand- it should bolster the resale value of their cars even further.

The problem your always going to have though is... Line up a Kia Cee'd and a Volkswagen Golf and which has a better 'perceived' quality? Brand is as important if not more important than having a good car.

KIA HYUNDAI BOTH THE SAME THING BOTH GM OWNED ANYWAY THE CEED & I40 JUST A OPEL/VAUXHALL ASTRA JUST DIFFERENT DESIGNS IN & OUT ASTRA STILL THE BEST LOOKING THOUGH I THINK.

AEX 1337
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