Hyundai has used an end-of-year media briefing to announce that it will show a new concept car at the Geneva Motor Show next year. Called the Intrado, the model will preview a new evolution of the firm’s Fluidic Sculpure design language, presided over by design chief Peter Schreyer.
Schreyer took responsibility for design at the firm at the beginning of 2013, in addition to his work at Kia, and aims to spark a similar design revolution as he did with Kia, where he has worked since 2006.
Talking about the Intrado, Schreyer said that the car is “A statement of a brave new adventure” for the brand. He added that the new model will help him become “an architect of the Hyundai brand image.”
He revealed a sketch of the rear of the car, which appears to be a small SUV. The tailgate has a simple, unadorned look, like the new Porsche Macan, while the wheelarches are squared-off, like the VW Tiguan. However, the car’s size isn’t clear, although a rival for the Nissan Juke is believed to be a priority.
Although he didn’t share any more details about the Intrado, Schreyer confirmed that the concept is powered by Hyundai’s next-generation fuel-cell powertrain. Hyundai aims to sell 1,000 fuel-cell cars in 2015.
He added that the concept heralds a new direction for Hyundai, in terms of working with lightweight materials, as the firm bids to improve fuel efficiency of its cars, and add new technology aimed at luring in new buyers.