Jaguar confirms 3 Series rival

Jaguar 3 Series rival
Credits: Milos Dvorak
9 Sep, 2013 6:58pm Paul Bond

Jaguar confirms C-D segment sports saloon to go on sale here in 2015

Jaguar has officially confirmed that its rival for the BMW 3 Series and Audi A4 will go on sale in the UK in 2015.

The new model will fit and be priced just underneath the XF in the line-up. The announcement was made by Jaguar’s global brand chief, Adrian Hallmark.

Speaking on the eve of the Frankfurt show, he described the new model as “the most advanced, efficient and refined sports sedan in its class.”

Frankfurt motor show 2013

Hallmark also confirmed that Jaguar’s new C-D-segment model range will include models that emits less than 100g/km of CO2 and those that can hit 300kmh (186mph).

The new small Jaguar will be built on the firm’s new iQ[Al] architecture, previewed with its C-X17 SUV Frankfurt Motor Show car, which has been a work in progress for the past year.

Hallmark added, “The first product that to use the new architecture will be an all-new, midsized, premium sports sedan, priced just below the existing XF. Jaguar will deliver a sports saloon with an unparalleled breadth of performance and efficiency."

Jaguar C-X17 4x4 revealed

In addition to a four-door saloon, Jaguar is expected to build an SUV, an estate and possible a 4 Series-rivalling coupe using the same architecture.

However, while rival carmakers used common platforms, Jaguar Land Rover doesn’t fully subscribe to the idea of platform commonality to save money.

Instead, it believes that architectures that can be built on the same line using similar parts are best – for example, the Range Rover and Range Rover Sport use the same Premium Lightweight Architecture (PLA) but only share 25 per cent of parts/

The new small Jaguar will be built at a new site in Solihull, W Mids, and be powered by a range of new four-cylinder turbo petrol and diesel engines.

These engines will be built at a new plant in Wolverhampton, which is under construction at a cost of £355million, and will be operational by 2015 to coincide with the launch of the new four-door.

A flagship R version of the new saloon will be powered by Jaguar’s latest V6 petrol engine, while the iQ[Al] architecture has been engineered to accept rear and four-wheel drive.