Jaguar announces partnership with David Beckham

7 Mar, 2014 9:12am Jonathan Burn

David Beckham joins Jaguar as brand ambassador for the Chinese market

Jaguar has announced football icon David Beckham will be joining the British manufacturer as a brand ambassador for China. The appointment has been made to help support Jaguar’s forthcoming product launches in the Chinese market.

Jaguar XF review

The former England and Manchester United ace will be starring in a series of TV commercials and print adverts exclusively in China. The brand’s latest production model, the F-Type Coupe, will be the first model to get Beckham’s official backing, while plans to promote the XJ saloon have also been made.

“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham. “It’s an honour to support a brand with such an amazing heritage.”

The news follows Jaguar’s announcement at the Geneva Motor Show, that the new baby saloon – set to rival the likes of the BMW 3 Series and Audi A4 – will be called the Jaguar XE. It will be the first model from the British marque to be based on a new and all aluminium architecture – designed to also underpin the upcoming C-X17 SUV.

A new range of petrol and diesel four-cylinder engines will also be offer in the XE, and we can expect to see the new model in the flesh by the end of the year.

Disqus - noscript

MY question is... why will he be staring? How is that going to promote the car having him just staring at them? Surely you mean 'Starring'

I like Jaguar announces partnership with David Beckham

Well he looks to be just staring in the picture, not doing anything else in particular, so perhaps the article is right?

I like timothy hay.

That great

Love the F-Coupe.

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