Jaguar XFR-S to herald sporty new era for JLR

Jaguar F-Type and XFR-S
30 Nov, 2012 4:40pm Steve Fowler

The Jaguar XFR-S could herald the arrival of new sports trim levels to rival BMW's M Sport, Auto Express has learned

The new XFR-S, developed by Jaguar Land Rover’s Engineered To Order (ETO) division, will herald the arrival of new sports trim levels to rival the Audi S line and BMW M Sport models.

The car debuted at the LA Motor Show, and ETO director of operations Pete Simkin told us: “We’re looking at design packs to give our models a sporting edge, although we haven’t decided on a name yet.”

ETO works across Jaguar and Land Rover, and as well as the XFR-S, it worked on the Evoque by Victoria Beckham and Range Rover and Jaguar XJ Ultimate models.

“ETO is a specialist division attacking small niches,” said Simkin. “We’ll do almost anything a customer wants us to do with their car, as long as it fits with the ethos of the brand.”

It’s possible that Jaguar and Land Rover could share more brand names such as Ultimate in future, with Simkin hinting that an R-S version of next year’s new Range Rover Sport has “plenty of appeal”.