The badge has only just returned – on the Mercedes-Maybach S600 – but already bosses at Mercedes are planning on widening its reach.
The move would make perfect sense, as the sector is enjoying an unprecedented level of interest.
Asked directly at the Detroit Motor Show if Mercedes intended to join the fray with Maybach, boss Dr Dieter Zetsche said: “Most likely!”.
Mercedes’ most upmarket SUV at present is the GL, although a new model, badged GLS to highlight its relationship with the S-Class, is on the way. A Maybach-badged version of that car seems inevitable.
What do you think of the new raft of super-luxury SUVs heading our way? Let us know in the comments below...