Mercedes and luxury menswear brand Spencer Hart have announced a new collaboration at the London Collections: Men fashion event this week. The two firms showed off the CLS 63 AMG Shooting Brake by Spencer Hart, which has been styled by Spencer Hart’s creative director, Nick Hart.
The car is intended as a showcase for Mercedes’ AMG Performance Studio and its bespoke optioning service. As such, the CLS 63 AMG Shooting Brake by Spencer Hart will be available for customers to order.
Features unique to the CLS63 include a colour called Nick Hart Midnight Blue – which is Spencer Hart’s signature colour – while exterior features that are normally chrome are now in darker, more understated finish.
Inside, the CLS features chocolate brown Italian leather on the seats, with contrasting blue stitching – a look apparently inspired by Spencer Hart’s flagship store in London’s Brook Street, in particular the exclusive walnut panelled personal shopping area, ‘The Vault’.
Talking about the collaboration, Nick Hart, Creative Director of Spencer Hart said: “It seemed a natural fit to work on a car project with Mercedes-Benz. I have always been a fan of the brand and creating something that was uniquely Spencer Hart and ultimately cool as opposed to commercial, has resulted in something that both Spencer Hart and Mercedes-Benz are proud of.”
Mercedes has partnered up with design firms before, including the car that taste forgot – the Smart ForJeremy – but the Spencer Hart link-up is the brand’s first collaboration with a British design brand.