McLaren shows off London showroom

By Tom Phillips

05th August 2010

McLaren has already shown off its stunning MP4-12C supercar, and now it has a dealership to match. The firm has announced that its flagship London outfit will be located at the base of the One Hyde Park development, which is currently being built between Harrods and Harvey Nichols in swanky Knightsbridge.

The building is due to open in late October, and was designed by superstar architects Rogers Stirk Harbour and Partners. The dealer, run by Jardine Motors Group, plans to fit out the showroom to McLaren’s exacting standards early next year, in preparation for the launch of the MP4-12C in the spring.

McLaren predicts that given the dealer’s prestigious location in one of London’s most affluent areas, it could become the busiest in the firm’s network of 35 specially selected showrooms worldwide.

As well as its new road cars, the showroom will display a selection of McLaren’s F1 cars. The London outfit will be joined in the UK by other independently run dealerships in Birmingham and Manchester.