A new Peugeot and Citroen pick-up could be on the way after Peugeot CEO Maxime Picat announced that the sector was an ‘opportunity’ when speaking at the launch of the new Peugeot Expert and Citroen Dispatch panel vans in France.
With Peugeot and Citroen having entered into a platform sharing agreement with Toyota for their new mid-sized panel vans, the Japanese brand would be the logical source for pick-up truck knowhow. The new Toyota Hilux is already on sale in Asian markets and is due to arrive at UK dealers this year so the prospect of Peugeot and/or Citroen offering their own version seems realistic.
Peugeot has not built a European-market pick-up truck since the 504 pick-up went out of production in 1993, however the sector is proving to be more popular than ever with the Ford Ranger, Nissan Navara, Mitsubishi L200 and Isuzu D-Max all battling for a share of the market. The new Toyota Hilux and facelifted Volkswagen Amarok are on the way, while Renault, Fiat and Mercedes have models in the pipeline.
Picat said: “We always consider the pick-up market as an opportunity, it’s part of our history. We’re thinking about it. We update our group strategy on Tuesday 5th April and we’ll mention which cars we will be targeting. I will be able to reveal more then.”
Denis Martin, the CEO of PSA Europe, also appeared to confirm that a pick-up is being considered. He added: “Maybe. You will see. It’s not a question for today, but you will know more next week.”
What do you think of the potential for a Citroen or Peugeot pick-up truck? Let us know in the comments below!