The SIV-1 - which stands for Smart Interface Vehicle and showcases the bran's new design philosophy - is 90mm longer than the Korando SUV, at 4,500mm, and similar in size to a VW Tiguan.
It offers new 1.6-litre petrol and diesel engines, plus a hi-tech infotainment system controlled via smartphones or other wireless devices.
SsangYong also debuted its new Rodius seven-seat MPV. The new Rodius has already been revealed in South Korea as the Korando Turismo where it is marketed as an 11-seater. It will be sold as a seven-seater in the UK, though, with a 2.0-litre Mercedes-sourced diesel engine.
The looks have been toned down a little from the previous car; though it still retains the same boxy, people-carrier-style shape. Inside the car has been given a refresh, too, but has a similar layout to the previous model. The original SsangYong Rodius went on sale back in 2005, so is well due an update.