Vauxhall joins forces with Liverpool FC

Ian Ayre
24 Jan, 2014 12:02pm Steve Fowler

British car company takes over sponsorship from Chevrolet

Vauxhall has entered into a partnership with Britain’s most successful football club, Liverpool FC, replacing former automotive partner and fellow GM subsidiary Chevrolet. The arrangement starts with the Liverpool vs Arsenal match on 8th February 2014.

Vauxhall news and reviews

Whether Liverpool star players such as Luis Suarez, Steven Gerrard and Daniel Sturridge turn up for training at Melwood in Vauxhalls remains to be seen, but the deal will see Liverpool staff use Vauxhall cars such as the Vauxhall Astra, built just 18 miles away from Liverpool’s Anfield ground in Ellesmere Port on the other side of the River Mersey.

Vauxhall already has a proud history of successful football sponsorship, being partners of the four home nation Football Associations: England, Wales, Northern Ireland and Scotland.

Vauxhall managing director, Duncan Aldred, said: “This exciting new sponsorship will undoubtedly benefit from the experience we have gained in international football and we look forward to the prospect of a partnership with such an iconic club as Liverpool FC.”

Liverpool FC Chief executive, Ian Ayre, said: “We are delighted to welcome Vauxhall on board as a partner of Liverpool FC. They have highly credible football credentials and a reputation for engaging sponsorship activation.”

Meanwhile, Chevrolet’s shirt sponsorship of rival Manchester United starting from next season is still going ahead in spite of the company’s withdrawal from the European market.

Chevrolet news and reviews

Disqus - noscript

Is this really a news worthy story, 1 GM brand replaces another GM brand as sponsor of a football club.

It's appropriate that a company with a very big production facility at Ellesmere Port should link up with one of the scouse clubs, or Tranmere.

Britain’s most successful football club??

Don't care! Just sign a ****ing player already!!!

Another reason not to buy a Vauxhall

Yes, their supporters aren't all glory hunters like Manure United et al.

Yes, they are. Who did you think was?

AEX 1,338
For more breaking car news and reviews, subscribe to Auto Express - available as a weekly magazine and on your iPad. We'll give you 6 issues for £1 and a free gift!

Sponsored Links