Skip advert
Advertisement
Tips & advice

How to buy a car online: your rights and other things to consider

Not sure how to buy a car online? Read our step-by-step guide to get you through the process

Person browsing on laptop

If you’re looking to buy a car online then you’re better catered for than ever. The process of online car buying has become so much easier over recent years, but there’s still key information that you need to familiarise yourself with before purchasing your next car on the internet. 

Buying and selling cars online has grown in popularity thanks to advances in technology and the expansion of home car delivery services. The majority of manufacturers and dealers can now deliver a new or used car straight to your doorstep after just a few clicks of your mouse. 

This raises some important questions, though. Do you have the same consumer protections when buying online? What happens if your car develops a fault? Is it risky to buy a car without seeing it beforehand? And can you still negotiate for a discount without heading to a dealership in person?

Advertisement - Article continues below

Thankfully, numerous retailers are now well-established online and are used to dealing with these kinds of issues and more. Better still, they can even get you the best model available at a price to rival or beat your local dealership – some even offer exclusive online trim levels and deals. Buying a car online might feel unnatural or risky if you’re used to going the traditional route, but it can be completely safe and hugely convenient when done correctly. Elsewhere, some brands are now taking on the sales process themselves.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

One of the first was Tesla, whose electric vehicles can be bought and ordered in just a few simple steps. This includes everything from speccing the vehicle and adding options to payment and organising delivery. Currently, they’ll even let you return their cars for a no-questions-asked refund within seven days and with up to 1,000 miles driven. Now many other brands are following Tesla’s lead.

While we wouldn’t recommend ordering a car (especially an expensive one) without seeing it in the metal and taking it for a test drive first, it does at least show that the future of buying a car could look very different to what we’re used to. 

Advertisement - Article continues below

Did you know you can sell your car with Auto Express? Get the highest bid from our network of over 5,500 dealers and we'll do the rest. Click here to try Auto Express Sell My Car now...

Know your rights when buying online

Fortunately, you're not going into an online car purchase without any backup from consumer organisations. If anything, it can actually be safer, as there are more protections in place when you make an online purchase than when you buy a car face-to-face.

While vehicles and other goods bought at retailers fall under the Consumer Rights Act, the Government has set out online consumer protection rules in the Consumer Contracts Regulations (2013). Chief among the legislation included in this is that there's a 14-day ‘cooling-off’ period, when a buyer can decide whether or not they want to keep the goods. Within the 14 days they can hand back the product with no questions asked. 

Person looking at online credit tool

Some independent new car brokers already offer a 14-day return period on new and used cars and can even sort out delivery of your new car to your house. Whether it be on a finance plan or buying outright, this can be sorted online thanks to services like Find a Car with Auto Express. 

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Once you've been approved and you've reserved your car, all you need to do is sign the documents as you would in a dealer's showroom with proof of identity.

Then, simply confirm and complete your order form and you'll have your new car within 10 working days.

Money back guarantee

After your purchase, you'll have a 10-day money back guarantee and if you do want to return a car, then you'll need to check the small print to ensure there are no extra costs to pay. Within the trial period, buyers are still liable for any damage and diminished value for the goods, and with a car that means the mileage would be taken into consideration. Manufacturers could also include clauses regarding mileage covered, because you'll essentially be returning a brand-new car that it will now only be able to sell as a used model.

Auto Express understands that online retailers allow a mileage limit of around 100 miles before charging for depreciation to stop buyers taking advantage of the rule. Any car, despite the mileage and condition, can be handed back after two weeks, but buyers will probably face penalty fees subject to the original agreement. Manufacturers will also have to be transparent about the trial period, because if buyers aren’t made aware of their rights, the trial period is extended to 12 months.

Viewing and test drives

Possibly the biggest barrier to buying a car online is the difficulty in seeing and trying the car before you hand over the cash. For new cars this is less of an issue because you can test drive an identical vehicle at a local dealer before looking for the best price online. 

With used cars, it's more difficult but when you're buying reasonably recent models from established dealers the cars should be presented in very good condition and having a look at similar models at a local dealer will be of some use. 

Some dealers offer extended test drives, while some manufacturers will even bring the car to your house to let you experience a drive on your local roads. Of course, you should expect some limitations placed on your test drive such as the amount of time available with the car, mileage and driver restrictions based on age or how long they’ve held their driving licence. 

If you're buying a car you haven't seen, make full use of the images provided on the website beforehand and carefully inspect it when it arrives to make sure its as described and free from any damage not mentioned in the advertisement. 

Now you can buy a car through our network of top dealers around the UK. Search for the latest deals…

Skip advert
Advertisement
Alastair Crooks, Staff writer Auto Express
Senior news reporter

A keen petrol-head, Alastair Crooks has a degree in journalism and worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news reporter, his daily duties involve tracking down the latest news and writing reviews.

Skip advert
Advertisement

Recommended

How do I find my old car?
Rover SD1 (1976-1986) icon - Front 3/4 stationary

How do I find my old car?

If you find yourself pining for a long-lost car you’ve owned in the past, it’s easier than you think to discover where it is now
Tips & advice
14 Sep 2026
A long car warranty is great, if the brand sticks around to honour it
Opinion - car warranties

A long car warranty is great, if the brand sticks around to honour it

News reporter Ellis Hyde considers why sometimes it pays to do your homework when you’re buying a new car
Opinion
27 Aug 2026
Buyers using AI for car research are missing the details that really matter
Opinion - Darren AI what car should I buy?

Buyers using AI for car research are missing the details that really matter

Creative director Darren Wilson says being specific with your Al prompts is key to getting the right information on a potential purchase
Opinion
20 Aug 2026
Three-car garage: used Range Rover Evoque, BMW i3 and Citroen C4 Cactus for £30k
3-car garage for 30,000

Three-car garage: used Range Rover Evoque, BMW i3 and Citroen C4 Cactus for £30k

Want to stand out on the road? Here are three usable options for those who value style
Features
18 Aug 2026

Most Popular

New Volkswagen ID.3 GTI: the most powerful GTI ever has arrived
Volkswagen ID.3 GTI - front

New Volkswagen ID.3 GTI: the most powerful GTI ever has arrived

Rear-wheel drive, over 320bhp and a new GTI-mode bring the fire to VW’s ID.3 Neo
News
16 Sep 2026
Car Deal of the Day: super 373-mile Skoda Enyaq is a bargain for under £300 a month
Skoda Enyaq front tracking

Car Deal of the Day: super 373-mile Skoda Enyaq is a bargain for under £300 a month

The Skoda Enyaq is easily one of the best electric SUVs money can buy. It’s our Deal of the Day for 15 September
News
15 Sep 2026
New Dodge Charger 2026 review: real US muscle makes some UK sense
Dodge Charger Sixpack - front cornering

New Dodge Charger 2026 review: real US muscle makes some UK sense

The Dodge Charger is both characterful and practical, but it's likely to be a rare sight on UK roads.
Road tests
17 Sep 2026

Find a car with the experts