New British sports car brand to launch

20 Jan, 2014 10:18am Jonathan Burn

New British sports car firm, David Brown Automotive, will launch its debut model in April

An all-new British sports car brand is to launch in April this year, with its debut model – codename Project Judi – promising to "refresh the classic British sports car, for the 21st Century." Businessman and enthusiast, David Brown, has set up the company in his own name and brought an experienced team of engineers and designers on board.

A whole new car has been developed from the ground up by David Brown Automotive. A bespoke body and interior trim have been designed, with all materials sourced from British suppliers. Production will be low-volume but the latest manufacturing techniques will be used alongside traditional craftsmanship. 

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Alan Mobberley, Chief Design at Land Rover for 19 years until 2005, has been responsible for the design of the vehicle. Automotive expert Envisage Group has also been involved with the development of the car for production.

“I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences,” said David Brown. “This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”

The car will be unveiled in April and will eventually be available to buy, in very limited numbers. More details, including a name and performance specifications, will be announced closer to the car’s launch.

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I would have thought there would be some serious royalties to pay to try and use the David Brown name, as the David Brown Engineering group is still in existance and probably owns rights to the name in an automotive sense from the days in which they owned Aston Martin. Also Aston probably have some rights too with regards to the 'DB' (David Brown) naming of their vehicles.

Can't wait to see what it will look like

Good for him, I really hope it's a good car and sells well enough. History hasn't always been kind to low volume British car companies...

Some have gone by the wayside, but there are loads out there still doing it. I was just reading about Chevron today.

I'm fairly sure that he will have thought of that.

I am fairly certain that this car will be out of my price range, but I love the idea and concept.

Great badge :-)