New British sports car brand to launch

An all-new British sports car brand is to launch in April this year, with its debut model – codename Project Judi – promising to "refresh the classic British sports car, for the 21st Century." Businessman and enthusiast, David Brown, has set up the company in his own name and brought an experienced team of engineers and designers on board.

A whole new car has been developed from the ground up by David Brown Automotive. A bespoke body and interior trim have been designed, with all materials sourced from British suppliers. Production will be low-volume but the latest manufacturing techniques will be used alongside traditional craftsmanship. 

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Alan Mobberley, Chief Design at Land Rover for 19 years until 2005, has been responsible for the design of the vehicle. Automotive expert Envisage Group has also been involved with the development of the car for production.

“I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences,” said David Brown. “This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”

The car will be unveiled in April and will eventually be available to buy, in very limited numbers. More details, including a name and performance specifications, will be announced closer to the car’s launch.

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