Citroen Wild Rubis concept revealed

21 Apr, 2013 6:00pm Jack Rix

Full details and pictures of the stunning Citroen Wild Rubis concept, which previews a future DS SUV to rival the BMW X3

Citroen has unveiled the newest member of its DS family at the Shanghai Motor Show. Called the Wild Rubis concept (previously referred to as the DSX), it previews an Audi Q5 and BMW X3 rival aimed primarily at the Chinese market, but being considered for UK showrooms, too.

Measuring 4.7 metres in length, 1.95 metres in width and 1.59 metres in height, the Wild Rubis concept is longer, wider and lower than the Q5 and sits on enormous 21-inch wheels. And Citroen is leaving no doubt over whether it will make production, calling the concept the “forerunner of the future DS SUV.”

Picking up where the stunning Numero 9 concept (revealed at the Beijing Motor Show in April 2012) left off, the Wild Rubis features a host of striking design cues, including roof rails that flow into the C-pillars, a bold crease along the shoulder line and chrome insert in the side sill. The ruby red paintwork also changes with the intensity of the light.

At the front, a chunky chrome grille surrounds an oversized DS badge and joins up with the full-LED headlights. A similar effect is applied at the rear, where the slim taillights and twin tailpipes are both wrapped in chrome.

There are no pictures of the interior yet, but the five-door layout and dimensions mean there should be plenty of room in the rear for adults and a sizeable boot, too. Details on the powertrain are also scarce, with Citroen confirming only that the Wild Rubis is a full-hybrid featuring plug-in technology.

Rather than using PSA’s new EMP2 platform, which will underpin every compact and mid-size Peugeot and Citroen in the coming years, the DS SUV will use an older chassis from the C5 and be built in China. It will be followed by a large DS saloon (previewed by the Numero 9 concept) and another smaller saloon, as Citroen bids to capitalize on the booming car trade in China.

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"striking design cues, including roof rails that flow into the C-pillars,
a bold crease along the shoulder line and chrome insert in the side
sill." It seems Citroën has lost its relevance when it succumbs to style gimmicks. The last truly bold design they put out was the Pluriel. The Wild Rubis looks like a cross between a Volvo XC, with a Range Rover "bold crease along the shoulder line" and then squeeze in the now current Citroën design signature - a chrome insert in the side sill. Yawn.

Built in China? That might help explain the blingy chrome treatment of the front end and all the little
tchotkes that clutter the design of so many Oriental cars. If it is to come to Europe, some toning down might be necessary to ensure the product does more than occupy the tiniest of niches.

I know I have been guilty of this in the past but is there any chance of people not sounding off about a vehicle until they have actually seen it!

I love Citroens, especially the models with hydro-pneumatic suspension. To see one low down after a night's rest, and then slowly rising on its spheres never ceased to put a smile on my face.

It isn't the exteriors of new Citroens which are a problem, more that people (in the UK) never quite accepted the suspension.

In any case, the headline to this article does use the word "concept" so don't expect to drive one any time soon.

I like the New Citroen DS Wild Rubis Concept

I like the Citroen models of old such as BX/Xantia etc and the current C5, but the range of DS models they are bringing out is just a fad.The DS3 will be one of those cars that in 2 years time will look hopelessly out of fashion, as will the Fiat 500 and the Mini ranges.The DS4 and DS5 are absolute munters. This thing just looks like a jacked up C4.

It has taken 10 years for the Mini to look seriously old fashioned. Far too early to make a judgement on this concept although, in general, I so not care for the SUV idea.

The two concept cars that Citroen showed at Goodwood in 2010 or were stunning, this is just going backwards.

Thanks Paul Hitchcock - this needs to be said loudly. I accept that everyone is entitled to an opinion but it should be an informed one especially if it is critical.
On the details given by Auto Express I rate this design very highly and true 'motor nuts' all know that Citroen have always been individual designs leaders. If only BMW could poach some of those designers we might, just might see some 'together' design from them instead of the 'committee' sort we have had to endure in recent years. I truly hope that Citroen will have the courage to actually build this concept. Here in Australia it would sell very well. Gadgety is probably still asleep but, when he awakes, I would suggest he looks at the entire car rather than just the chrome inserts on the side cill.

I think after 5 years of Fiat 500 and 10 12 years of new MINI, neither one of them is showing any signs of looking dated or denting their sales so I am not sure what you mean?The point of those cars is that they are likely not to look dated because they aren't following any particular trend.

I actually think the DS range, especially the 4 and up are much more resolved than the normal Citroen variants, they look classier and more sturdy - quite why they still sell the standard versions is anyones guess.

This is the first time I've looked at a Citroën design for quite some time and not thought of anything that was out of place. I'd certainly like to see this in the metal.