2. Ford Puma: Steve McQueen

19 Dec, 2012 9:59am

The ad

This ad wasn’t only inspired by sixties movie Bullitt, it cleverly uses actual footage, so it appears that Steve McQueen is haring around San Francisco in a Puma. It finishes with him parking the Ford in a garage next to a classic Mustang. He takes a long look at a motorbike, then gives the Puma a pat and saunters off.

The expert view

“I’ve heard a rumour that this ad was still being written as the client walked into the boardroom… it’s effortlessly cool and good use of CGI makes it quite believable – even now, you can still applaud the tech.”