Jaguar Land Rover wants to achieve many things with its new SVO (Special Vehicle Operations) brand of cars, but the main goal is to emulate, if not surpass, what AMG has managed for Mercedes. Which is some kind of target to be aiming at, you’ll agree.
Eventually there will be three different SV ranges of Jaguar and Land Rover cars, each with a different letter following the SV moniker to indicate whether it is a sporting car, an all-terrain car or an out and out luxury car.
The SVR models will be the sporting ones, with the R standing for race. To qualify for an SVR badge, a new Jaguar or Land Rover will need to be lighter, more aerodynamically efficient and more powerful than any other model in its range. It will also always need to be four wheel-drive.
The all-terrain models will be badged SVX, and these will also all be four wheel-drive, more luxuriant inside and more capable off road than any other models in their respective ranges.
And finally there will be a third SV badge, worn by JLR’s out and out luxury cars, the third letter of which has yet to be revealed.
SVL, where the L stands for luxury, would seem to be the obvious choice. But this could be confused with a long wheelbase version so won’t be chosen, claims a source. SVC (comfort) sounds a bit too shopping channel to fit the bill in this instance, while SVP (where the P stands for premium or premier) feels more like something that requires an on-paper reply rather than a £100k+ price tag and all the bells and whistles inside.
The jury is still out, in other words, as to what JLR’s top end luxury cars will be badged. All will be revealed at the end of this month at the New York Motor Show, however, and at that point Jaguar Land Rover’s high end line up will make full and perfect sense, hopes JLR.
And in the meantime, we also understand that the RS badge will not be retained by any Jaguar. That will mean Jaguars will either be known in their base forms (ie simply Jaguar XF) or as R models or, ultimately, as SVRs. Confused? You soon won’t be…
Do you think Jaguar and Land Rover's Special Vehicle Operations division can rival Mercedes-AMG? Let us know in the comments section below...