Kia is looking to build its brand with a raft of more performance-focused cars. In addition to its new Cee’d and Pro_cee’d GT models, unveiled at the Geneva Motor Show, the firm is looking to put two of its recent coupe concepts into production.
Kia Motors Europe’s VP of Marketing and Product Planning, Benny Oeyen, told us that Kia is looking to add a swoopy rear-wheel drive coupe inspired by the GT Concept shown at the 2011 Frankfurt Motor Show.
Although he refused to give details, Oeyen said, “The GT is close to being approved and going into production, but, as with all our cars, they have to be developed on a sound financial footing.”
Oeyen added that Kia is very keen to add a production version of the provo concept (pictured) to its line-up too. The car would slot in as a halo model for Kia’s B-segment line-up, which also includes the Rio, Venga and a new Soul due to debut at the New York Motor Show later this month.
“The provo is a possible niche we can venture into. Our brand is currently rational, but there’s space for a B-Coupe,” said Oeyen. “We will now do some market research to see if people would buy it – it has to make financial sense.”
The car would be based on the same front-wheel drive platform as the Rio, although Kia is keen to develop the petrol-electric drivetrain that’s fitted to the Provo concept.