Kia Soul review

Our Rating: 
3
3.0/5.0
2014 model
By Auto Express Test TeamComments

The latest Kia Soul keeps the chunky looks of the previous model, but improves practicality and equipment

For: 
Practical shape, long warranty, unique looks
Against: 
Only two engine options, not that economical, bumpy ride on larger wheels

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The Kia Soul arrived in 2008 with looks that divided opinions, and the second generation Soul hasn’t done anything to significantly change that. However there’s no doubt the restyle has brought a bit more contemporary sparkle to the model, and it’s roomier and more practical too.

On the road the Soul offers decent handling, but sadly the engine line-up leaves a little to be desired. The petrol engine is thirsty, and the diesel clattery – two failings that rival crossover models have addressed much better. The Soul gives away a crash-test star to many of its rivals, too.

Best crossovers

In its favour, the Kia Soul is well-priced, well-specified and feels well-built. It should be reliable, and comes with an industry-leading warranty.

Our Choice: 
Kia Soul 1.6 diesel Connect Plus

The original Kia Soul was introduced in 2008, and offered distinctive boxy SUV styling and a practical interior for buyers wanting to stand out from the crowd.

The second-generation model is based on the larger platform from the Kia Cee’d, so it’s bigger than its predecessor, but the angular styling remains. Rivals include the Nissan JukeCitroen C4 CactusRenault Captur and Skoda Yeti.

The Kia Soul was one of the first chunky crossovers to arrive in the UK market but it never really hit it off with buyers. That’s in spite of its success in markets like the US where it has been a hit as a first car for young adults – not least thanks to a viral marketing campaign linking dance tunes and er, hamsters.

The second-generation model is bigger, bolder and more practical than ever. To boost its chances the latest model has taken several design cues from the Track’ster concept first seen at the 2013 Chicago Motor Show.

It now rides on the same platform as the Kia Cee’d but it retains the distinctive chunky SUV-inspired looks of the bold original. The changes beneath the surface help improve practicality and boost passenger space.

Buyers can pick from either a 130bhp 1.6-litre petrol or a 126bhp 1.6-litre diesel engine. As you'd expect, the diesel promises lower running costs for those covering high mileages. There’s a choice of five trims – Start, Connect, Connect Plus, Mixx and Maxx – with the higher end models coming with a generous standard kit tally.

Kia is even taking on the likes of the Nissan Leaf and BMW i3 with an all-electric version of the Soul called the Soul EV. Capable of 124-miles on a single charge, it has a longer range than either of the aforementioned rivals, but at around £25,000 (after the Government Plug-in Car grant has been deducted), it's not cheap.  

All Souls, even the EV, benefit from Kia's renowned seven-year, 100,000-mile warranty, too.

Engines, performance and drive

3.5
The Soul’s engines feel a bit old-school, as the petrol is thirsty and the diesel clatters

Climb into the Kia Soul’s driving seat and a large windscreen, smaller A-Pillars and raised ride height give an excellent view out the front, and the wheel adjusts for reach and height – which gets things off to a good start.

Kia’s Flex Steer system gives you a button on the wheel to switch between Sport, Normal and Sport steering modes, but while weighting increases a bit, there’s little real difference in feedback or feel. However, the increased proportions of the latest model mean it feels more planted than earlier versions, while the more rigid body helps reduce body roll. 

The six-speed manual gearbox is easy to use and there’s the option of a 7-speed automated dual clutch transmission from Connect Plus trim onwards with the diesel engine. The ride, although not brilliant, is much improved over the outgoing model thanks to changes in the suspension setup. It’s comfortable on the motorway but it still fidgets about over sudden changes in the road surface. 

While the limited range will put some customers off the EV version of the Soul, there's nothing wrong with the way it drives. Acceleration is brisk off the line and the lack of engine noise makes it smooth and relaxing to drive. It's heavier than the standard car, but the low centre of gravity means it feels secure and darts around corners nicely. 

Engines

You have a choice of a 1.6-litre petrol or 1.6-litre diesel engine with the Kia Soul. The petrol motor isn’t turbocharged, and while it's relatively cheap to buy, it's not particularly economical. The 1.6 diesel isn’t the most refined engine around and it fires up in the Soul with a clatter like the diesels of old and it never really smooths out on the move – although it settles down to a background hum at a cruise.

The petrol engine is marginally faster than the diesel in the official figures too, by two tenths of a second from zero to 60mph (10.6 seconds versus 10.8 seconds), and two mph flat out (115mph versus 112mph). The DCT/auto diesel has almost identical figures.

MPG, CO2 and running costs

2.8
Disappointing economy and emissions figures mean the Soul will be pricier to run than it could be

The Kia Soul is popular in the US, and the new model feels like it’s been tailored for that market.

It's a surprise that the new Kia Soul has poorer emissions and economy figures than its predecessor. Some of that is due to its increase in size, but the lack of stop-start also puts the 1.6 diesel on the back foot - on test, a return of 40.8mpg was 8.1mpg worse than the similar Peugeot 2008 which comes with stop-start technology.

Unlike some other Kia models, there's no super-efficient EcoDynamics version of the Soul, so those looking for ultra-low running costs will be disappointed.

The 1.6-litre diesel engine is the most economical choice, but its 132g/km CO2 output is on the high side. If you go for the 1.6-litre petrol, that figure rises dramatically to a hefty 170g/km.

If you really want to reduce your day-to-day running costs though, and don't need to cover big mileages very often, then the Soul EV is the one to go for. A full charge from a household socket will take between 10 to 12 hours, although fast chargers can top it up in around half an hour, but either way the electricity required costs a fraction of the price for a tank of fuel.

More expensive models come with lots of standard kit and every Soul benefits from Kia’s industry leading seven-year warranty. 

Insurance groups

Insurance groups for the Kia Soul are pretty low, ranging from groups 9 and 10 for petrol models to groups 10 and 11 for diesels. The EV version is the most expensive to insure at group 18.

Depreciation

Depreciation is not over-kind to Kia models as a rule, but the Soul doesn’t suffer as much as some. Petrol models in cheaper trim levels will keep the largest percentage of their purchase price according to experts at CAP.

The petrol Start model is likely to do best with a 45 per cent residual value over three-years/36,000 miles. That drops to 38 percent for the range-topping diesel Maxx auto, which is still some way better than the 28 percent residual value the electric version is predicted to achieve.

However with the Plug-in Grant, the electric vehicle’s depreciation is mitigated to the extent that total cost of ownership should ultimately be similar to the most expensive diesel.

Interior, design and technology

3.7
The Soul stands out in a crowd, and Connected models feel especially up-to-the minute

Whatever you thought about the styling of the original Kia Soul, you’re likely to maintain the same opinion of the new car. While the switch to a larger platform has increased the overall dimensions, the angular lines and boxy silhouette are pretty much the same as before.

The bluff front end features a false grille, and the air intakes have been moved down to the bumper. The combination of sharp angles and bulging wheelarch blisters gives it a bit of an SUV look.

At the back, large tail-lamps flank the upright tailgate with a flash of gloss black plastic connecting the lights, which makes it look similar to the Fiat Qubo, while the rear bumper sticks out awkwardly.

If you want a rugged look, then the top-spec Mixx and Maxx models add gloss black wheelarch extensions and roof rails.

The cabin features quite a bit of black plastic – a familiar Kia feature – but the speaker-topped vertical air vents at either end of the dash add a bit of style to the cabin. Contrast stitching on the seats, honeycomb seat patterns and gloss black plastic around the gearlever also give the interior a lift.

If you avoid the entry–level Start trim, the interior in the second-gen Soul is modern and fresh. An eight-inch colour touchscreen dominates the dash and gives the cabin the feeling of a car from the class above.

Build quality is also excellent with lots of soft touch materials and big robust dial and switches. The layout is straightforward, while piano black inserts brighten up the cabin even further. 

To mark it out from the pack, the Soul EV comes with a blanked-out front grille that opens to reveal a pair of charging ports - one for a standard charger and the other for a fast charger. A set of unique 16-inch wheels have been designed to slice through the air more efficiently, while there's a two-tone paint job on the outside and a lighter colour scheme for the interior.

Sat-nav, stereo and infotainment

A particular highlight on the Connect Plus model (and up) is the eight-inch touchscreen. The graphics are crystal clear and easily legible, while the sat-nav map has clean graphics and you can even set up your own home menu that features the options you use most frequently. The system features 8 speakers, and sat-nav with full European mapping. All versions come with DAB radio and a minimum of six-speakers, while all but the entry-model have a 4.3 inch TFT display – if they don’t get the big touchscreen – and Bluetooth connectivity.

Practicality, comfort and boot space

3.8
The Soul is spacious and comfortable, if a bit lacking in clever packaging details

Up front in the Kia Soul, it’s easy to get comfortable as there’s plenty of seat and wheel adjustment, plus you get a wide range of storage options, including a deep glovebox, door bins, and a centre console cubby with cup-holders. Higher trim models come with handy features like a reversing camera, navigation and Bluetooth.

There’s only the one five-door body-style, but that boxy profile makes it a spacious car to ride in – five adults should be able to travel in relative comfort. You also sit quite high, and with a good-sized glass area visibility is excellent.

Size

The Kia Soul is bigger and more practical than ever. Compared to the first generation Soul, the latest version has a 20mm longer wheelbase and is 15mm wider, which contributes to a more spacious cabin and extra luggage room. It’s also 10mm lower to the ground so it’s easier to get in and out and headroom hasn’t been affected.

Leg room, head room & passenger space

The high roofline gives excellent headroom and the rear seats are comfortable. A small transmission tunnel also increases rear passenger space and you’ll have no trouble fitting three adults across the rear bench.

However, unlike some crossover rivals, the rear seats don’t slide and there’s no clever folding modulation. Isofix seat mounts for children are fitted as standard though.

Boot

Boot space has increased by 14 litres to 354 litres compared to the previous model, plus you get extra storage under the boot floor. Even though the rear seats don’t fold fully flat you get 1,367 litres of luggage space if you load to the roof with the seats down.

A heating and cooling system for the battery pack in the EV model means you lose some of that underfloor storage however, reducing the boot space to 281 litres.

Reliability and Safety

4.4
The Kia should perform reliably, but Euro NCAP expressed reservations after crash testing

Just like every other model in the Kia range, the Kia Soul comes with a seven-year warranty, although it seems that you’re unlikely to need to get any work carried out in the first years of ownership, as the company’s cars are impressively reliable.

The Soul is based on the Kia Cee’d’s running gear, so its mechanical components are tried and tested, while the EV model could be even more dependable because it uses fewer moving parts – although some of the powertrain control technology is new of course. Mileages are likely to be much reduced on electric models too.

According to our feedback, Cee’d owners are happy with the reliability of their cars, ranking it in 38th place out of 200 cars in our Driver Power 2015 satisfaction survey. It has done even better previously, with a top 10 finish in 2014.

However, while the Cee’d has a five-star safety rating and has good scores across the board, the Soul only managed to attain a four-star rating in the Euro NCAP independent crash tests.

Close scrutiny of the Euro NCAP report reveals spot-weld failure caused a rupture in the driver footwell “which precluded any demonstration from Kia that the knees and femurs would be well protected for different occupant statures and positions, and the steering column and the edge of the centre console were thought to pose a risk of injury”.

The car performed reasonably otherwise, and the safety kit list includes six airbags, while tyre pressure monitors are standard, and Connect Plus models feature a reversing camera. 

Warranty

The Kia Soul – and all its sister models – really excel in the warranty department, coming with a whopping seven-year guarantee with a 100,000 mile limit. The Nissan Juke comes with a three-year/60,000 mile warranty, which is about average for this class, but Hyundai comes closer with five years.

Servicing

You can take up a fixed servicing plan that includes three years of routine maintenance for £339 – or extend it to five years for £629.

Last updated: 19 Feb, 2016