The Pro_cee’d is the third member of the Ford Focus-rivalling Cee’d family, joining the five-door Cee’d and Cee’d Sportswagon estate, which made their debut at the Geneva Motor Show earlier this year.
As you can see, Kia has elected to distance the more practical Cee’d and sportier Pro_cee’d, much like Vauxhall does with its Astra and Astra GTC models.
The Pro_cee’d’s bonnet is lower, with a narrow interpretation of Kia’s family tiger-snout grille, while the side window line sweeps up dramatically, leading to a thick C-pillar.
“This car embodies emotion and energy through and through,” explains Peter Schreyer, Kia’s chief design officer. “You know from a single glance that this is a car you want to drive, not just own.”
A range of 1.4-litre and 1.6-litre petrol and diesel models are expected. However, in keeping with the Pro_cee’d’s sporting pretentions, a hot GT version is also planned.
Powered by a 200bhp 1.6-litre turbo engine, the Pro_cee’d GT is expected to be launched at next year’s Geneva Motor Show. This car will kick-start the arrival of a host of future performance Kias, including the Rio, Soul and even the Picanto supermini.
Full details of the Pro_cee’d will be announced closer to its on-sale date next spring.