More Kia GT models on the way

Kia Pro_cee'd GT
5 Mar, 2013 12:03pm Tom Phillips

Kia could launch warmed-up versions of the Rio, Optima and Sportage

Kia has just taken the wraps off its Cee’d GT and Pro_Cee’d GT models at the Geneva Motor Show, but it’s already looking to add to its higher-performance car line-up.

Speaking to Auto Express in Geneva, Kia Motors Europe’s VP of Marketing and Product Planning, Benny Oeyen, told us: “We need to emotionalise our brand, and that’s reflected in the way we communicate – so no ties for the execs at motor shows – and with new, more emotional products.”

Oeyen told us that the decision to develop the Cee’d and Pro_cee’d GT was motivated by the fact that, with the imminent arrival of the Carens, the firm has now completed the “Schreyer circle” of renewing its product line-up.

Now, the focus is on building a reputation for more interesting cars. Although the GT “is a warm hatch, it’s respectful of where Kia has come from as a brand and is affordable.”

“The Cee’d and Pro_Cee’d GT models have to be suitable for your daily commute, picking up your kids and not being too uncomfortable over rough roads - but still fun when you want to go for a drive.”

Oeyen also said that, following the arrival of the Cee’d and Pro_cee’d GTs, the firm will look to expand the GT performance line-up with a Rio GT, and possibly versions of the larger Optima saloon, using the firm’s 2.0-litre direct injection petrol engine. An SUV GT is also being considered, with the most likely candidate being the Sportage.

Auto Express 1,349
For more breaking car news and reviews, subscribe to Auto Express - available as a weekly magazine and on your iPad. We'll give you 6 issues for £1 and a free gift!

Sponsored Links