12. Peugeot 405: Take my breath away

19 Dec, 2012 10:06am

The ad

A field of maize spontaneously erupts into flames as a Peugeot 405 drives by and Take My Breath Away, by Berlin, plays in the background. That’s it. What causes the fiery explosions? Who is driving the car? Where is he driving to… or what is he driving from? What does it all mean? We can only guess. This advert is not about answering questions, it’s about high-octane, maize-exploding drama. And a French saloon.

The expert view

“A classic example of borrowing interest: everyone wanted to be Kelly McGillis or Tom Cruise from Top Gun, and it’s the Berlin tune that was number one for so long. The flaming billboard really sticks in the mind.”