Skip advert
Advertisement

Peugeot Citroen reveals new global vision

New PSA Peugeot Citroen CEO Carlos Tavares outlines radical global vision, slashing Group line-ups and promoting the DS brand

Carlos-Tavares-PSA-Peugeot-Citroen

PSA Peugeot Citroen’s new CEO Carlos Tavares is wasting little time in his bid to lead the French carmaker’s recovery, today announcing a global vision that’ll see the Group’s line-ups cut to 26 models by 2020.

The reshuffle is one of four key objectives for the 2014-18 “Back in the Race” plan, designed to substantially increase operating profits by the start of the next decade.

Advertisement - Article continues below

According to Tavares, by nearly halving the 45-strong model range, PSA Peugeot Citroen will be able to offer “more competitive and more attractive products” – a result of less line-up crossover and improved R&D allocation.

Alongside this, the plan will see further development of DS as a fully-fledged premium brand, as the Group continues to reposition its three line-ups. 

Citroen will therefore focus on producing more affordable, quirky models like the recently launched C4 Cactus, with Peugeot offering a mid-level range to slot below the DS line-up.

PSA Dongfeng partnership to focus on emerging markets

As well as restructuring the Group’s brands, Tavares also wants to build on the success of the Dongfeng partnership in China, expanding PSA Peugeot Citroen operations in Asia and other growing markets.

This will see the launch of a new six-region global organisation structure, aimed at improving the company’s fortunes in Russia and Latin America in particular within the next three years.

Not that Europe will be left behind, the Group is apparently set to modernise its plants as it looks to remain competitive and develop a more profit-driven culture.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
23 Jun 2025
Citroen recall sees owners told to stop driving “immediately”
Citroen C3 Mk2 - front tracking

Citroen recall sees owners told to stop driving “immediately”

A ‘Stop-drive’ order has been issued by Citroen following a fatality that may have been caused by a faulty Takata airbag
News
20 Jun 2025
Should Citroen make a new 2CV? Some say oui, others say non
Opinion - should they do a new 2CV

Should Citroen make a new 2CV? Some say oui, others say non

A new Citroen 2CV could be inbound, but would this be a French fancy or a financial flop?
Opinion
8 Jun 2025
New Citroen 2CV plans offer big rewards but huge risks
Citroen 2CV retro render

New Citroen 2CV plans offer big rewards but huge risks

We talk to Citroen bosses on plans to reboot its icon – and do they go retro or futuristic?
News
8 Jun 2025

Most Popular

Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal
BMW M5 Touring - front action

Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal

The BMW M5 Touring is M car royalty, with a thoroughly impressive PHEV powertrain. It’s our Deal of the Day for 29 June
News
29 Jun 2025
Electric car appeal is at its lowest since 2019
Opinion - Kia EV9 GT

Electric car appeal is at its lowest since 2019

From poor electric car sales to crashes in F1, Mike Rutherford thinks its been a crazy few weeks in the automotive world
Opinion
29 Jun 2025
New Skoda Epiq vRS to headline brand’s hot-SUV onslaught
Skoda Epiq vRS exclusive image

New Skoda Epiq vRS to headline brand’s hot-SUV onslaught

Every future Skoda will get the go-faster treatment, with the brand also working on making cars sharper and more engaging
News
27 Jun 2025