Skip advert
Advertisement

Sergio Marchionne asks customers not to buy Fiat 500e

Customers urged away from California-only 500e city car by Fiat-Chrysler CEO Sergio Marchionne

Fiat 500e official picture

Fiat-Chrysler boss Sergio Marchionne has detailed an interesting new business plan, one rather at odds with his recent announcement of a massive five-year expansion strategy for the group. 

It involves the Fiat 500e electric car and, instead of trying to pitch it as an efficient alterative to the standard city car, he’s actually asking prospective customers not to buy it.

Advertisement - Article continues below

Speaking at a recent conference in Washington D.C, Marchionne delivered the brutally honest warning: “If you are considering buying a 500e I hope you don’t buy it, because every time I sell one it costs me $14,000.”

That equates to approximately £8,300 per car, which may leave you wondering why Fiat bothers to make the 500e EV at all, even if the benefits include 111bhp and up to 87 miles range on a single charge.

It boils down to California’s zero emissions policy for vehicles, as well as federal fuel efficiency expectations, which has left the manufacturer no alternative if it wishes to continue trading in the West Coast state.

Fortunately for Marchionne, these rules mean Fiat only has to sell the 500e in California at the moment, although with governments around the world increasingly looking to cut the car’s impact, there may be a few more EV issues for the Italian brand before long. 

Check out our run-down of the best electric cars on sale.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Fiat 500 Hybrid: iconic city car celebrates anniversary by returning to petrol power
New Fiat 500 Hybrid - front tracking

New Fiat 500 Hybrid: iconic city car celebrates anniversary by returning to petrol power

Formerly electric-only Fiat 500 has received a 1.0-litre mild-hybrid petrol engine, and a six-speed manual gearbox
News
4 Jul 2025
Cheapest electric cars on sale 2025
Cheapest electric cars header - May 2025

Cheapest electric cars on sale 2025

EVs were often dismissed for being too expensive, but times are changing and these electric cars are flying the low-cost flag
Best cars & vans
4 Jul 2025
Best convertible cars and cabriolets to buy 2025
Best convertibles 2025 - header

Best convertible cars and cabriolets to buy 2025

Love the feeling of the wind in your hair while driving? These are the cars for you
Best cars & vans
3 Jul 2025
Best city cars to buy 2025
Best city cars - header image

Best city cars to buy 2025

Conquering the city streets? These are the best urban runabouts for the job
Best cars & vans
2 Jul 2025

Most Popular

Range Rover Sport SV gets massive £35k price drop as it enters series-production
Range Rover Sport SV Black - front

Range Rover Sport SV gets massive £35k price drop as it enters series-production

There’s also a new SV Black trim, and a Range Rover Sport Stealth Package for non SVs
News
1 Jul 2025
Car Deal of the Day: MG ZS gives a big SUV feel for a miniscule £194 a month
MG ZS - front cornering

Car Deal of the Day: MG ZS gives a big SUV feel for a miniscule £194 a month

The MG ZS is an easy car to like and live with. It’s our Deal of the Day for 3 July
News
3 Jul 2025
Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model
Ferrari Amalfi - front static

Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model

A slick new look and more power are the headlines for Ferrari’s new baby, but it’s probably some simple new buttons that will get customers’ attention
News
1 Jul 2025