This is the Hyundai H350 cargo van, previewed in two official sketches ahead of a full debut at the 2014 IAA Commercial Vehicles show in Hannover at the end of this month.
It’s the South Korean manufacturer’s first LCV developed specifically for Europe and is based on a flexible platform designed to support three body styles: cargo van, minibus and flatbed truck.
As you can see, the exterior styling borrows from Hyundai’s design language, featuring a hexagonal grille that flows seamlessly into wraparound headlights. There are LED daytime running lights as well, plus sculpted flanks designed to segment the van’s high-rising side panels.
Inside, the three-seat layout is paired to a multifunction, four-spoke steering wheel and large centre console that again serves to emphasise the car-like pretensions.
It’s not about style over substance though, with Hyundai claiming excellent cabin and cargo storage – the H350 has a payload of up to 1.4 tonnes and towing capacity of 2.5 tonnes.
There’s currently no word on prices or the on-sale date, although Hyundai has confirmed European production will take place in Turkey, carried out by a long-term commercial vehicle partner.
A public reveal is currently set for September 24 in Hannover, after which the H350 will make its way over to the Paris Motor Show in October.