Kia Optima vs Audi & Mazda rivals

Kia Optima vs rivals
6 Aug, 2014 11:05am

Kia has given its Optima saloon catwalk looks as part of a facelift. Does it have what it takes to beat rivals from Mazda and Audi?

The past 12 months have seen a resurgence for the saloon car sector. With new models introduced by a variety of makers, it’s meant the established brands have had to raise their game to remain competitive.

One such model is the Kia Optima. It was introduced in 2011, but now it’s been given a facelift to boost its appeal. As well as a revised nose featuring foglamps borrowed from the Pro_cee’d GT hot hatch, the four-door gets an updated interior with new seats. The changes don’t end there, either, because Kia has also worked on the Optima’s refinement in a concerted effort to make the car the quietest and most comfortable saloon in its class.

But is that enough for the Optima to stay competitive? To find out, we’ve lined up two new arrivals in the shape of Mazda’s 3 Fastback and Audi’s A3 Saloon. The former mixes efficiency and performance thanks to its light weight and punchy 2.2-litre diesel, while the Audi delivers a premium feel and new levels of efficiency due to the introduction of the frugal 1.6 TDI diesel that debuted earlier this year in the VW Golf BlueMotion and SEAT Leon Ecomotive.

• Kia Optima review

• Audi A3 saloon review 

• Mazda 3 Fastback review 

Has Kia done enough to fend off the newcomers – or does the Optima come up short?

Click on the links above to read each review, and read on to find out the full verdict. 


Load space 

The Kia is the largest car here, so it’s no surprise that it’s got the biggest luggage space. At 505 litres, this is 80 litres up on the Audi’s, and 86 litres ahead of the Mazda’s.

The latter both come with seat-release levers in the boot, but neither features self-folding chairs. In the Audi, the releases are on the seat shoulder, right where they’re needed, so you can fold the seats in no time compared to its rivals.

Saloon styling

While the Audi is clearly a saloon, the other two models could be mistaken for hatchbacks, due to their steeply raked rear screens. The clue is a lack of back wiper, although the Optima could do with one, because the screen soon gets obscured by rain when you’re stopped in traffic.

Fuel efficiency

All three cars feature stop-start, and the Kia has a handy timer showing you how long the engine has been stopped for. In practice, the Mazda remained idle longest, although high temperatures meant all were using their air-con, which cut the length of time the stop-start system worked for.


1st place: Mazda 3 Fastback

With its combination of punchy performance and lightweight efficiency, the Mazda 3 Fastback is the best compact saloon on the market. It’s not the most spacious car, but it’s big enough for most needs, plus it has a long list of standard kit, a good-quality interior and handling that will put a smile on your face. Add in competitive pricing, and the Fastback is a class leader.

2nd place: Audi A3 saloon 

You pay a premium for the A3 Saloon and it’s not as well equipped as either rival in this test, but the superb cabin means this Audi has a real feelgood factor. While the 1.6-litre TDI diesel isn’t the most responsive engine around, it makes up for this with low running costs, while the sharp chassis and electronic diff mean this small saloon is entertaining to drive.

3rd place: Kia Optima

The updates haven’t gone far enough to make the Optima competitive against its newer rivals here. The saloon looks great, has plenty of space in the back and is loaded with kit, but the uninspiring driving experience and relatively high running costs count against it. We also think Kia should offer its latest safety kit as an option on lower-spec models.


Mazda 3 Fastback 2.2D Sport Nav Audi A3 Saloon 1.6 TDI Sport Kia Optima 1.7 CRDi 2
On the road price/total as tested £22,545/£22,285 £22,925/£27,095 £22,895/£23,405
Residual value (after 3yrs/36,000) £9,041/40.1% £12,081/52.7% £9,181/40.1%
Depreciation £13,504 £10,844 £13,714
Annual tax liability std/higher rate £720/£1,439 £686/£1,372 £959/£1,919
Annual fuel cost (12k/20k miles) £1,728/£2,881 £1,674/£2,789 £ 1,697/£ 2,828
Ins. group/quote/road tax band/co 24/£340/B/£20 16/£327/A/£0 17/£451/D/£110
Servicing costs £499 (3yrs/37,500) £16p/m (3yrs/60k) £329 (3yrs)
Length/wheelbase 4,585/2,700mm 4,456/2,637mm 4,845/2,795mm
Height/width 1,450/1,795mm 1,416/1,796mm 1,455/1,830mm
Engine 4cyl in-line/2,191cc 4cyl in-line/1,598cc 4cyl in-line/1,685cc
Peak power/revs 148/4,500 bhp/rpm 109/3,200 bhp/rpm 134/4,000 bhp/rpm
Peak torque/revs 380/1,800 Nm/rpm 250/1.500 Nm/rpm 325/2,000 Nm/rpm
Transmission 6-spd man/fwd 6-spd man/fwd 6-spd man/fwd
Fuel tank capacity/spare wheel 51 litres/space saver 50 litres/space saver 70 litres/full alloy
Boot capacity 419 litres 425 litres 505 litres
Kerbweight/payload/towing weight 1,383/452/1,500kg 1,270/550/1,500kg 1,559/491/1,300kg
Turning circle/drag coefficient 11.3 metres/0.26Cd 10.7 metres/N/A 10.9 metres/N/A
Basic warranty (miles)/recovery 3yrs (60,000)/3yrs 3yrs (60,000)/3yrs 7yrs (100,000)/1yr
Service intervals/UK dealers 12.5k miles (1yr)/107 Variable/121 20k miles (1yr)/170
Driver Power manufacturer/dealer pos 8th/17th^ 12th/23rd^ 7th/10th^
Euro NCAP: Adult/child/ped./stars 93/86/65/5* 95/87/74/5* N/A
0-60/30-70mph 8.2/8.2 secs 9.9/10.3 secs 9.7/9.2 secs
30-50mph in 3rd/4th 3.2/5.0 secs 4.6/7.0 secs 4.5/6.9 secs
50-70mph in 5th/6th 6.5/9.1 secs 9.9/13.7 secs 7.6/11.5 secs
Top speed/rpm at 70mph 132mph/1,800rpm 126mph/1,800rpm 125mph/2,100rpm
Braking 70-0/60-0/30-0mph 51.8/38.4/9.6m 49.7/36.2/10.1m 49.2/35.3/10.7m
Noise outside/idle/30/70mph 66/44/63/72dB 67/48/63/69dB 62/45/60/71dB
Auto Express econ (miles/mpl)/range 42.8/9.4/480 miles 44.2/9.7/486 miles 43.6/9.6/671 miles
Govt urban/extra-urban/combined 60.1/80.7/72.4mpg 62.8/83.1/74.3mpg 49.6/64.2/57.6mpg
Govt urban/extra-urban/combined 15.9/17.7/13.2mpl 13.8/18.3/16.3mpl 10.9/14.1/12.7mpl
Actual/claimed CO2/tax bracket 177/104g/km/16% 171/99g/km/15% 174/128g/km/21%
Airbags/Isofix/park sensors/camera Six/yes/yes/no Seven/y/£345/£275 Six/yes/yes/yes
Automatic box/stability/cruise control No/yes/yes £1,480/yes/£225 £1,555/yes/yes
Climate control/leather/heated seats Yes/£1,000/yes Yes/£1,115/£260 Yes/yes/yes
Metallic paint/xenons/tyre monitor £540/yes/no £525/£1,250/yes £510/no/no
Sat-nav/USB/DAB radio/Bluetooth Yes/yes/yes/yes £495/yes/yes/yes Yes/yes/£250/yes