Lamborghini celebrates its 50th anniversary in 2013, a year that will also see the final decision made on whether the Lamborghini Urus super-SUV will be signed off for production.
CEO Stephan Winkelmann told a press conference in New York that a decision would have to be made on the car’s future in the next 12 months if it is to make its planned production date of 2017.
“By the end of this year we have to decide,” he said. “There is no delay at this stage because it was never planned to come before 2017. But we have to decide [its fate] this year if we want to maintain that target.”
Whether parent company, the VW Group, can allocate the budget to the project or not will determine if it gets the go-ahead.
One car that is definitely on its way is a ‘surprise’ unveil at March’s Geneva Motor Show of a model to celebrate the 50th anniversary.
Winkelmann would not be drawn on what it is, but claimed it is “beautiful” and would be a “highlight” of the company’s landmark year.
Lamborghini is also planning a gathering in May that could feature as many as 350 Lambo owners driving from Milan to its home in Sant’Agata Bolognese to celebrate the anniversary. Around 250 have already signed up.
The company enters its 50th year in good health after remarkable sales success in 2011. It sold 2083 cars worldwide, a rise of 30 per cent on 2011. Key to its success is the Aventador, which found 922 homes - twice as many as the Murcielago managed in its best ever year (425 in 2007).