Skip advert
Advertisement

SsangYong name change still on the cards

The process of changing SsangYong's name to one with more 'global appeal' is ongoing but will take time

SsangYong's plan to change its name will take longer than expected to materialise. The company is keen to give itself a name that has more global appeal, and at the Geneva Motor Show in March, president and CEO Yoo Il Lee said: “The name change will definitely happen. We are working on it but these things take time.”

Advertisement - Article continues below

The brand’s plans became clearer at the Paris Motor Show, when Yoo Il Lee again spoke to Auto Express.

“We are working with a consulting company, and they have recommended eight different names, but we have not decided yet,” he said.

“We need to study more and of course to change the name the cost is huge – 100 million dollars. So we are going to proceed gradually.”

The company is considering selling cars in the US market within the next two or three years, and insiders suggest that launching there might now be the most appropriate time to rebrand.

That means the firm’s new Nissan Juke rival, which was previewed at Paris by two concepts – the XIV Air and Adventure – will definitely be badged a SsangYong when it is revealed in production form at Geneva.

The Adventure gave a pretty good idea of how the car will be styled – bar the more obvious off-road touches – while the Air showcased a much more upmarket cabin for the brand. 1.6-litre petrol and diesel engines will be available, and the supermini-SUV will more than double the company’s sales in Britain.

Yoo Il Lee admitted the car will usher in a new era for SsangYong.

“Now our cars will not only have more style, but also quality and performance,” he said.

Get all the big news stories from the 2014 Paris Motor Show here

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Goodwood Festival of Speed 2025 preview: every new car A to Z
Gordon Murray T.50 in front of Goodwood house

Goodwood Festival of Speed 2025 preview: every new car A to Z

This year’s event promises plenty of highlights. Here’s everything you need to know about the 2025 Goodwood Festival of Speed
News
27 Jun 2025
New Renault Twingo 2026 preview: striking EV confirmed for the UK
New Renault Twingo - front

New Renault Twingo 2026 preview: striking EV confirmed for the UK

The reborn Renault Twingo will come to the UK as an all-electric city car for the masses
News
14 May 2025
Shanghai Motor Show 2025: what all the big car brands are up to
Shanghai Motor Show 2025 - header

Shanghai Motor Show 2025: what all the big car brands are up to

The Shanghai Auto Show is now an established part of the automotive calendar – we’ve got a full list of show debuts
News
25 Mar 2025
New Dacia Sandero to come with both hybrid and electric power
Dacia Sandero 1.0 TCe Expression - front tracking

New Dacia Sandero to come with both hybrid and electric power

An all-new fourth-generation Sandero is coming in 2027, and Dacia’s boss has been discussing its powertrain options
News
21 Mar 2025

Most Popular

Range Rover Sport SV gets massive £35k price drop as it enters series-production
Range Rover Sport SV Black - front

Range Rover Sport SV gets massive £35k price drop as it enters series-production

There’s also a new SV Black trim, and a Range Rover Sport Stealth Package for non SVs
News
1 Jul 2025
Car Deal of the Day: MG ZS gives a big SUV feel for a miniscule £194 a month
MG ZS - front cornering

Car Deal of the Day: MG ZS gives a big SUV feel for a miniscule £194 a month

The MG ZS is an easy car to like and live with. It’s our Deal of the Day for 3 July
News
3 Jul 2025
Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model
Ferrari Amalfi - front static

Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model

A slick new look and more power are the headlines for Ferrari’s new baby, but it’s probably some simple new buttons that will get customers’ attention
News
1 Jul 2025