Skip advert
Advertisement

KGM is the new name for SsangYong

The Korean budget car maker is undergoing a drastic rebranding exercise

SsangYong badge

SsangYong has always been a bit of an alternative to the budget brand mainstream here in the UK, perhaps one of the reasons the Korean SUV specialist firm found itself narrowly escaping liquidation in 2022. Now SsangYong is on the road back under a new name - KGM. 

Bought by Korea’s KG Group last year, the firm had toyed with the idea of relaunching the SsangYong brand globally as ‘KGMobility’. After some customer and industry expert feedback however, the firm has decided simply ‘KGM’ would suffice for Europe and the UK with the full KGMobility title being used in Korea. The ‘dragon wing’ logo used by SsangYongs will continue on KGM cars. 

Advertisement - Article continues below

The first car to wear the KGM branding could be the facelifted Tivoli, which will launch in the UK in September. Elsewhere in KGM’s lineup we could see the Musso pick-up truck, Korando and the Rexton SUV all receive facelifts to incorporate the new branding.

Further down the line it’s unclear how KG Group’s acquisition of SsangYong and the subsequent name change will affect the firm’s plans for electrification. There have been rumours of an all-electric pick-up truck to rival the likes of the Maxus T90EV, which gained traction with a chunky concept called the O100 at the Seoul Motor Show this year. 

This was joined by two other concept cars, the F100 SUV - which could potentially replace the Korando and the KR10 crossover, all utilising pure-electric technology.

Want the latest car news in your inbox? Sign up to the free Auto Express email newsletter...

Skip advert
Advertisement
Senior news reporter

A keen petrol-head, Alastair Crooks has a degree in journalism and worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news reporter, his daily duties involve tracking down the latest news and writing reviews.

Skip advert
Advertisement

Recommended

Car Deal of the Day: KGM Tivoli at £194 a month one of brand’s many enticing spring offers
KG Mobility Tivoli
News

Car Deal of the Day: KGM Tivoli at £194 a month one of brand’s many enticing spring offers

The brand formerly known as SsangYong has laid out some amazing offers, including a Tivoli one that's our Deal of the Day for Saturday 6 April
6 Apr 2024
SsangYong SUV line-up gets major overhaul after KGM rebrand
SsangYong KGM rebrand
News

SsangYong SUV line-up gets major overhaul after KGM rebrand

The award-winning Musso pick-up truck is unaffected by trim restructuring while the all-electric Korando e-Motion has been dropped
18 Jan 2024
KG Mobility gets green light to use BYD batteries
KG Mobility electric pick-up truck on display at motor show
News

KG Mobility gets green light to use BYD batteries

Battery supplier boost for KG Mobility, the brand formerly known as SsangYong
3 Nov 2023
KG Mobility Tivoli update removes SsangYong badging
KG Mobility Tivoli
News

KG Mobility Tivoli update removes SsangYong badging

The entry-level model has been redesigned and rebranded for 2023 
5 Jun 2023

Most Popular

Car Deal of the Day: sensational BMW M2 is a bargain at this price!
BMW M2 - front tracking
News

Car Deal of the Day: sensational BMW M2 is a bargain at this price!

Our Day of the Day for 18 April is the formidable BMW M2 performance car
18 Apr 2024
New Vauxhall Mokka Griffin lowers small SUV’s price to £21,555
Vauxhall Mokka Griffin front 3/4
News

New Vauxhall Mokka Griffin lowers small SUV’s price to £21,555

The Griffin trim level is carried over to the petrol-powered models after appearing on the Mokka Electric
18 Apr 2024
Mazda CX-80 2024 preview: walkaround, specs and full details
Mazda CX-80 - front studio
News

Mazda CX-80 2024 preview: walkaround, specs and full details

Mazda’s first seven-seater in Europe for nearly a decade, the new CX-80 will be offered with plug-in hybrid or straight-six diesel power
18 Apr 2024