Vauxhall Adam sales start strongly

Vauxhall Adam
13 Feb, 2013 7:50pm Damion Smy

Vauxhall has taken more than 4,000 orders for its new MINI-rivalling Adam, despite deliveries not starting until next month

More than 4,000 orders have been taken for the new Vauxhall Adam, which went on sale at the beginning of February.

Targeting the MINI hatchback and Fiat 500 city cars, the Adam’s popularity has meant that delivery times have shot up to between “three and four months”, according to Vauxhall. This means that the Adam has achieved half of its first year sales target in the UK, which is for 8,000 Adam sales in 2013.

With a starting price of £11,255, the Adam's major selling point is that it offers an unprecidented level of customisation - even when compared to the 500 and MINI.

Buyers can choose from no fewer than 20 different alloy wheel designs, 12 exterior colours, 18 dash panels finishes and 15 seat ‘treatments’. The floating roof can be chosen in contrasting colours, too, while inside there is a choice of patterned roof linings, including a headlining which is lit with 64 LEDs – with Rolls-Royce the only other manufacturer to offer this.

Three trim levels are offered, starting with the entry-level Jam, which includes 16-inch alloy wheels, Bluetooth, DAB audio, air-conditioning and cruise control.

The mid-spec Glam adds a fixed sunroof, climate control, LED daytime running lights tail-lights, and a chrome pack, while the top-spec Slam comes with sports suspension, 17-inch wheels, sports seats and a two-tone roof.

Three engines are currently offered, beginning with a 69bhp 1.2-litre four-cylinder petrol, and a 1.4-litre petrol engine in both 84bhp and 99bhp outputs. Stop-start is a £295 option and gives the 1.2-litre the best economy figures of 56.5mpg and 118g/km. A 1.0-litre turbocharged three-cylinder petrol engine will be added to the range in 2014.

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I'm not surprised. I always thought Adam was a shrewd move by Vauxhall. It targets the fashion conscious folk who are sick to their teeth with dull as dishwasher VW products in the under £15k price bracket.

Awful choice of engines really =/

Why? It's an urban runabout - you don't need anything bigger or more powerful.

Adds variety to the market for sure.

I like the Up and Polo though.

VW can't be that dull if they are one of the top performing manufactures in Europe....

With many manufacturers coming out with engines that are more economical, lower co2 and more power.. it's a bad range. 69bhp from a 1.2, back in 2002 they had a 1.2 that produced 79bhp? 1.4 producing 84bhp, their newer 1.2 does that yet they chose to get a de-tuned worse version of the 1.4?

I can honestly say I am astounded at this news, quite what people are seeing in this dull and highly derivative hatch is anyone's guess? I'd say this is good news for Vauxhall but Vauxhall is just a plastic badge and aside from the Astra makes little difference to anyone.... 4,000 orders? really?

They can - by appealing to the lowest common denominator - or perhaps the safest - when it comes to the styling

awful awful engines though.

84BHP from a 1.4??!! As a comparison -Toyota's 1.33 dual VVT engine produces 99BHP and lower emissions to boot.