The influence for the all-new Porsche Boxster was taken from the firm's iconic racing cars, such as the 911, lightweight 550 Spyder and Le Mans class winning GT1.
So, what better way to bring the new car to life, than to hold a little family reunion on a track in Alabama in the US.
According to Porsche, torrential rain meant that the cars were forced to stay in the garage for the first day of the video shoot. But, on day two, the sun came out - and the theme for this film was set.
As the strapline says, "Rain is not forever, but a roadster is".