GM's 'social' designs

GM's Facebook designs
11 Jan, 2012 11:53am Mat Watson

US firm is keen to use social media such as Facebook and Twitter to develop look of next-generation models

General Motors claims that many of its future models could be designed with the help of social networking sites such as Facebook and Twitter.

The company showed two Chevrolet concept cars at the 2012 Detroit Motor Show, which were not only designed with input from hundreds of ‘millenials' – an age group of 11 to 30-year-olds – but will be further developed by canvassing opinion through the two social networking sites.

Ed Welburn, Vice President of global design at GM, said: “Social media helps us to understand what young people are looking for in a car. It's a really valuable tool.” 

Welburn added that social networking also enabled GM to gather buyer opinion from around the world, something which is key to the future success of Chevrolet, which GM sees as a global brand aimed at younger buyers. 

Indeed GM already has plenty of experience in using social media, although at the moment it's mainly for marketing purposes. Since it was first launched in the US in 2008, the Chevy Sonic, which is badged the Aveo in the UK, has so far only been marketed using social media websites such as Facebook and Twitter. Yet, despite not yet being promoted on TV at all, the car has still been the most successful model in its class in the States.

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GM? it is simply Bullshit on wheels!

They should have fired their top board - yes people like Rick Wagoner etc who walked away with several million dollars of shareholders money as a bonus - regularly over the last 10 years!

Whats social or consumer orientated about General Motors?

Its engineered bankruptcy where lots of poor misguided people and pension funds thinking with their hearts instead of the brains god gave them lost billions?

I would not buy a General Motors car fully equpped for even the symbolic 1 US Dollar!

The only part of General Motors that really functions both well and makes both money AND good products with excellent service is their majority partner SAIC in Shanghai!

See GMs latest superb fiasco in Germany - on its 50th aniversary they are closing down their plant in Bochum and putting 3000 workers on the street!

They already successfully killed off one of Europes most successful truck makers in the 1950s with their " Good designs, ideas and dynamic marketing"

yes - the Bedford truck range!

Their is no english word low enough now to describe General Motors attitude to both its workers and its consumers!

Under 30s have zero interest in cars they have been green washed at school in Europe,with the very lacklustre boring dull designs they have in Europe, GM sad to have to say look like they are well on course to lose another $1.5 billions this year in Europe.

GM management are totally deaf need to buy a hearing aid, and listen to the over 30s the folk that do buy all their cars. If GM are listening to small kids they will probably tell them the same things they absolutely hate their boring dull GM cars their parents own, and their parents are already telling GM the exact same thing, found the problem the 45 year at GM who draws car shapes like 4 year old would, this never happened in the past, but now with Pontiac, Saturn, Hummer, Oldsmobile & Saab all wrecked by GM, Who will be next to go bust under this crap clueless management we have had at GM, lets have some modern warm friendly classic GM cars with bags of charisma and big on personality, can't believe GM were the same great company that made Awesome Corvette Stingrays in the 60's, Chevy Bel Airs, loved the old 50s Chevy trucks, put a small Diesel engine in one of these they would be super frugal perfect for the European market today, much better the dull boring line up of Korean Chevy junk cars only that achieved the dizzy heights of just 430 sales in the UK in December for all cars combined.

GM Europe are totally useless you can't even buy something like a decent pick-truck in Europe one of the four big market places in the world. If GM done the same thing in the States they would be a dead brand bankrupt gone bust decades ago.