GM's 'social' designs

GM's Facebook designs
11 Jan, 2012 11:53am Mat Watson

US firm is keen to use social media such as Facebook and Twitter to develop look of next-generation models

General Motors claims that many of its future models could be designed with the help of social networking sites such as Facebook and Twitter.

The company showed two Chevrolet concept cars at the 2012 Detroit Motor Show, which were not only designed with input from hundreds of ‘millenials' – an age group of 11 to 30-year-olds – but will be further developed by canvassing opinion through the two social networking sites.

Ed Welburn, Vice President of global design at GM, said: “Social media helps us to understand what young people are looking for in a car. It's a really valuable tool.” 

Welburn added that social networking also enabled GM to gather buyer opinion from around the world, something which is key to the future success of Chevrolet, which GM sees as a global brand aimed at younger buyers. 

Indeed GM already has plenty of experience in using social media, although at the moment it's mainly for marketing purposes. Since it was first launched in the US in 2008, the Chevy Sonic, which is badged the Aveo in the UK, has so far only been marketed using social media websites such as Facebook and Twitter. Yet, despite not yet being promoted on TV at all, the car has still been the most successful model in its class in the States.