Peter Schreyer has been named as the new President of Kia Motors. Schreyer, 59, becomes the first non-Korean to hold the title of president in the firm’s history.
Schreyer has been the Chief Design Officer at Kia Motors since 2006, and is responsible for transforming the look of Kia’s cars by introducing features like the tiger snout grille across the entire Kia range of models.
In 2013, Kia will launch its new Carens MPV. The Carens completes the design revolution Schreyer instigated at Kia, becoming the final car to receive his acclaimed dynamic styling.
Promoting Schreyer to the role of President is an interesting appointment, as the firm bids to continue its design-led approach to expansion. The decision is similar to Apple’s move to promote Industrial Design boss, Jonathan Ive, to be responsible for the firm’s software teams, as well as designing its expanding range of hardware.
Schreyer is originally from Bavaria in Germany, and made his name through his work at the Volkswagen Group, where he contributed to cars including the previous VW Passat and first generation of Audi TT.