14. Land Rover: Discovery 4

19 Dec, 2012 10:07am

A laundrette attendant is left puzzled by a pair of customers - until he sees their car

The ad

A trendy young couple enter a launderette with an armful of desert travel gear that needs washing. Sand pours out of the clothes as the laundry man picks up the load. The same pair come in again and again – each time with an array of different gear that speaks volumes about the exotic locations they’ve recently visited. In the last clip, the laundry man sees them driving off in a Land Rover Discovery 4.

The expert view

“A classic advertising technique of taking a truth and adding hyperbole – if there is a car that can get you to the environment portrayed in the ad, it’s this one. I love the spider at the end and the laundry man’s crestfallen look every time he sees his clients.”