Ford has officially unveiled the new Ford Ka concept. It's set to make production in 2014 with sales in the UK a strong possibility. The new Ka will debut in the emerging Brazilian market first. The car will also be built in Brazil alongside the recently introduced Ford EcoSport SUV, which was also developed in the country.
The new Ford Ka concept has a far more grown-up image when compared to the current model. The design incorporates Ford’s familiar wide-mouthed grille, like that seen on Ford’s bigger models such as the Focus and Mondeo. Raked back headlights and swooping lines along the body also give a more striking appearance.
Although there are no images of the interior, Ford claims an impressive amount of kit will be fitted to the entry-level car. Air-conditioning and iPod compatibility will both feature on the model. The company also claims that, despite the car's small dimensions, there will be space for five occupants.
The new Ka will enter emerging markets in South America and South Asia first, where demand for sub-B segment cars is rising – by 2017 growth in the markets is predicted to make up 44 per cent of global sub-B segment cars.
No technical information or engine details have been announced as yet but Ford promises ‘class leading fuel economy’. It's thought that the five-door car will use the platform of the Ford Figo - a car built on the previous generation Fiesta underpinnings.
“The Ford Ka Concept is aimed at customers in growth markets who want and expect more,” said Joe Hinrichs, president of The Americas for Ford Motor Company, “It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It’s truly another global design and engineering milestone for Ford.”