The Kia Optima has just been given a mid-life nip and tuck. The facelifted Optima debuts at the Frankfurt motor show, just in time to go head-to-head with the revised Vauxhall Insignia, which also makes its public arrival at the German expo.
The Optima has been upgraded taking customer feedback into account. Talking about the revised car, Kia’s Vice President Marketing and Product Planning for Europe, said:
“The original Optima was well-received when it was launched in 2011 and we are confident that the upgraded model, with its range of high-tech features usually associated with premium brand vehicles, will greatly boost our presence in this sector of the European marketplace.”
To do this, the Optima has been given new headlights, fog lamps, rear lights, bumpers and new 17 or 18-inch wheels. Most noticeably, the daytime running lights have moved from the lights down into the bumpers. The daytime running lights have a new design too, looking similar to those fitted to the Kia Pro_cee’d GT.
For the interior, the revised car gets upgraded upholstery and a larger instrument cluster display – up from 3.5-inches to 4.3-inches. The revised centre console now has a seven-inch touchscreen, plus improved gloss trim.
The front seats are new, too, and have a more supportive design for great long-distance comfort.
Kia engineers have worked to improve refinement, including fitting a dynamic damper to the rear suspension cross member, changing the rear wheelarch covers to a different material for improved sound-proofing and fitting stronger wheels. Kia claims that these measures have reduced road noise by 3.3 decibels.
Further noise-reducing modifications include the use of thicker carpets in the cabin of diesel models.
Buyers will also benefit from upgraded audio systems with improved integration for drivers who want to listen to their iPod on the move. Drivers can now control their i-device fully using the car’s stereo controls.
Engines remain unchanged, and the revised Optima goes on sale here early next year.